"Why should I give YOU my hard-earned money?"
Answer this question convincingly ... in a way that meshes well with your prospective donor's self-identity and pre-existing emotions ... and you'll NEVER be short of funds.
Answer it poorly ... and fundraising becomes an uphill battle. Uphill battles are all too common.
Tom Ahern's promise to you and to your .org:
"Your donor communications, digital and print, will probably raise a lot more money ... if you make a few simple changes."
A good case is essential for major-donor solicitation, especially in capital campaigns ... as every pro fundraiser already knows.
But a good case is ALSO a tool that can do so much more.
The case you will confidently develop after this 1.5 hour "stretch" webinar can:
A good case for support is a prerequisite for record-busting success in ALL your fundraising ... whether it's your next grant application, your annual gala (especially if it's virtual), a new initiative ... or your all-important year-end appeal.
By the end of this 1.5-hour "outsized" webinar, attentive attendees will understand:
By the end of this 1.5-hour "MEGA" webinar, attentive attendees will deeply appreciate why:
By the end of this 1.5-hour "super-sized" webby, attentive attendees will learn:
And let's not forget the "All You Can Eat" unlimited Q&A session immediately after!!!
Just the Facts
What? In just a SINGLE intense super-sized 1.5-hour webinar (PLUS bottomless Q&A session) ... you will learn how to create a case for support that captures people's imagination ... and inspires greater giving from existing donors!
Date & Time? Thursday, March 30, 2023, from 1:00 - 2:30 PM Eastern. (The All-You-Can-Eat Q&A Session comes after and lasts as long as your questions keep coming!)
Trainer? Tom Ahern ... with special guest expert Leah Eustace, ACFRE.
Your org's cost? $139. That price is per computer connection.
Will this popular webinar be offered again in 2023? Sorry: just this once.
What's the deal with the Q&A session? Our UNIQUE All-You-Can-Eat Q&A is a surefire way to get your questions answered. At our previous webinar (on bequests) in January, questions rolled in for 3 hours and 39 minutes AFTER the presentation finished. It was enlightening and fun!
What if I can't be at the live webinar or need to leave early? No sweat! You will have the recording of both the webinar training AND the Q&A session at your fingertips as soon as a couple of hours after the end of the training. You will also get the training slides and PDF transcripts.
You don't want to miss this: Expert case-writer, Leah McInnes-Eustace, ACFRE, will share her process and help Tom answer your questions about cases for support!
Testimonials from Past Webinar Attendees
🔴 "Tom’s webinar taught me more than anything else I’ve learned in the five years I’ve been fundraising."
🔴 "I can definitely say that Tom's Case for Support seminar I took last year was fantastic! I created my case for support and it came out equally fantastic!"
🔴 "This was an exceptionally good webinar—stuffed full of excellent content. I appreciate as well how generous Tom was with his time in answering questions from attendees. The questions elicited a bounty of additional insights."
🔴 "So many good tidbits and tons of illustrations."
🔴 "They’re fired up now. We projected your webinar and invited the gang. Best money EVER spent."
🔴 "Prior to the webinar, I was clueless about almost all of the topic. Thanks and A+ to all involved."
🔴 "I always love the examples he shows."
🔴 "I'm a veteran communication designer but very new to fundraising. I found every bit of your webinar super informational and super actionable.
🔴 "So helpful to see examples of great work by other nonprofits."
🔴 "I found it all very helpful."
🔴 "Outstanding and extremely beneficial."
🔴 "Webinar was exactly what I thought it would be, in a good way."
🔴 "I was very happy with what I learned."
🔴 "I really enjoyed the Q&A session at the end. It's long but I feel like other people bring up questions I wouldn't necessarily think to answer and get to glean the knowledge from the answers."
🔴 "I found his session very helpful for my job."
🔴 "This webinar was amazingly helpful. Thank you again for 'bringing it!'"
🔴 "Tom is awesome!!! I always learn so much from him."
🔴 "We are blessed to have you as a resource!"
🔴 "Thank you for the great webinar!"
"Tom Ahern is possibly the greatest non-profit copywriter on the planet."
UK GURU RICHARD RADCLIFFE
Tom Ahern Wrote the Book on Case Statements!
Tom's book, Turning Doubters Into Donors: How to Make a Compelling Case for Your Cause, is the premier how-to resource for writing a case for support.
You can learn directly from Tom about how to write a case statement in his webinar on March 30th! REGISTER TODAY
Your moderator for Tom Ahern's Case for Support Webinar...
Julie Cooper, Fundraising Copywriter
The New York Times Called Tom Ahern "one of America's most sought-after creators of fund-raising messages."
Tom Ahern is one of the world's foremost experts on fundraising communications. His clients include USA for UNHCR (fundraising for refugees), the Tomaquag Museum (Indigenous), Ithaca College, Lansing Arts (MI), the North Carolina Arboretum, the Marine Mammal Center (CA), the Institute for Sustainable Philanthropy (UK), Teach for America, the Sharp Healthcare system in San Diego, Lucile Packard Children's Hospital at Stanford University, Save the Children Global, and many more. His services for these various clients include case development, direct mail, donor newsletter development, donor comms audits, online course development and staff training.
Tom's specialty? Changing underperforming donor communications programs into moneymakers, using the latest discoveries in psychology and neuroscience. He has authored seven how-to books on donor communications (all highly rated on Amazon) and speaks internationally. He is a member of The Case Writers creative collective. His free how-to newsletter has more than 10,000 subscribers. His website is aherncomm.com.
• This just in . . . Tom was ranked #6 in the 2023 America’s Top 25 Fundraising Experts list by nonprofitfundraising.com.
