Who Else Wants to Create a Stronger Fundraising Appeal That Raises More Money?

Get a Professional Copy Review By Me, Julie Cooper, Fundraising Copywriter

(Without Having to Spend Thousands for a Copywriter Like Me to Write Your Appeal From Scratch!)


"The Christmas appeal has already started raising a wonderful amount of money. You did this Julie! You are making the world a better place! I can’t find the words to express how grateful I am." 


~Anna H., Fundraiser (UK)

Here's What You Get When You Order Your Fundraising Appeal Copy Review  

A Video of Your Appeal Review

You’ll get a recording of the review that you and your team can refer to again and again. I'll show you specific areas for improvement. And I'll explain why a certain strategy or tactic will work better.

Notes To Make Editing A Breeze

You'll receive my detailed copy and design notes in an easy-to-follow PDF file. Follow my suggestions to make your fundraising appeal stronger. You'll be on your way to raising more money now.

Appeal Writing Guide & Workbook

You'll also get immediate access to my appeal framework, guide, checklists, and practical examples. So not only will you improve this appeal but every fundraising piece you write in the future

I Will Review Your Appeal Like an Explorer, Not a Judge

I'll look at your appeal through the eyes of an explorer and the heart of a good friend.

 As a writer, I know it takes quite a bit of vulnerability to let someone critique your work. I promise to review your appeal not to put you down but to lift you up. πŸ€

I look forward to helping you make your appeal the best it can be!

I Wish I Had This Service Years Ago When I Was Responsible for Writing the Fundraising Appeals at a Nonprofit.

I Didn't Then. But You Do Now!

You Can Transform Your Next Appeal With a Professional Copy Review.


Dear Fundraising Friend,

I already know something about you.

You are kind, resilient, and committed to your cause. 

How do I know this?

Because you have been tasked with one of the most important jobs on earth: raising funds to do more good in the world. It takes a special person like you to make change happen... despite your organization's limited resources.

Whether fundraising is your main role or one of the many things you do, please know that you are in the right place, right here.

You're here likely because you want one or more of the following things:

  • A second opinion to make sure your appeal is compelling to donors

  • The best shot at immediately increasing your revenue

  • Better donor retention to fuel your day-to-day work

  • More donors upgrading to higher giving levels

  • Developing your own skills to supercharge your career

  • Less anxiety, fewer frustrations, and much more confidence

If you're nodding your head "yes" to any of those, you're about to make one of the best decisions for your fundraising this year.

Here's why:

An objective, custom review of your fundraising appeal can help you make the leap from a good appeal to a GREAT one. 

And let's face it: You have a deep connection to the mission — you live and breathe your work every day. So you know the complicated processes and programs intimately... as if it's a part of you.

But sometimes, you may find it hard to know exactly what you should be telling your donors. 
Knowing as much as you do can hinder your ability to step back and find the weak points in your donor communications.

And the weak points in your letter mean many of your donors aren't connecting with your fundraising message. So they ignore your appeal... leaving you with less money for your cause.

That's why you hire a fundraising copywriter like me to give you a professional review of your appeal letter: to help you present your message in such a way that your donors say, "Yes, I matter. They need my gift today!" 

When you order an appeal copy review, I will critique your fundraising piece and give you feedback and advice based on the research, testing, and experience. 

You'll be able to apply my custom-tailored suggestions to your appeal to improve results in your next mailing.

illustration of woman of color sitting at a desk typing on a laptop

For you, there's no more guessing. No more wasting time. No more reinventing the wheel. Just real-world advice that you can put to use immediately.

Want to know the best part?

The value of this copy critique goes beyond the appeal you are working on right now. Sure, this copy review will help protect your investment on the many expenses (e.g., printing, mailing, staff time) in your upcoming campaign.

But you'll also be able to apply what you've discovered from just this one copy critique to ALL your future fundraising writing.

It's a small investment that keeps delivering success for you!

I look forward to reviewing your fundraising appeal and giving you recommendations that will be meaningful to donors... and bring in more money to meet your goals.

So, if this is what you want for your cause and your career, then keep reading because we are going to dig even deeper.

But First, A Warning

The road to creating a winning appeal has its challenges. You will need to be open to receiving new knowledge and then boldly taking action. There’s no magic pill. No wand to be waved. No pixie dust.

But don’t be discouraged. I’m here to help.

My critique covers the fundraising offer, structure, style, continuity, and design for one appeal pack. While I will give you specific suggestions, I don’t rewrite your appeal under this arrangement. You are responsible for taking my recommendations and implementing them.

With determination, you can slingshot your fundraising results into the stratosphere. Yes, it will require determination and heart. But I know you have those in spades.

And you know as well as I do that you’ve never shied away from hard work.

When you order a copy review, you get a video where I analyze your appeal in detail. I will walk you through the appeal, step by step. You will also receive the recommendations in written form, clearly identified on your appeal letter pack.

I will tell you what's good about your piece, what doesn't work, what should be changed... and how.

This copy critique service is ideal for both new fundraisers and long-time professionals who want a second opinion on their appeal letter — AND for those people who need new ideas to help increase revenue with an existing appeal letter that is no longer working.

This service also enables you to sample my freelance copywriting services at far less cost than you'd pay me to write your donor communications from scratch.

Ready to discover how to make more money with your appeal letter?

Find Out if an Appeal Copy Review Is Right for You

Do Any of These Scenarios Ring True for You?

 πŸ””  You are under a lot of pressure to reach your fundraising goals. If only you could skip all the years of trial and error and write an appeal that raises money like gangbusters.  

πŸ””  You didn’t choose nonprofit work because you enjoy writing letters asking people for money. All you want is reliable revenue so you can spend more time focusing on the work you love.

πŸ””  You lie awake at night wondering how you will raise enough money to pay the organization’s bills. You know many nonprofits raise lots of money with their appeals... and you want to know their secrets.

πŸ””  You think your donor communications aren’t bad, but you have a hunch something is missing. With the right messaging to donors, you know you’ll be able to do your job better and move the mission forward.

πŸ””  You often feel like you are on the fundraising hamster wheelYou tirelessly go around and around, making very little progress. You need the shortest path to getting supporters to give more… and more often.    

If any of those examples ring a bell, then read on. 

As a nonprofit leader, you aim to make a life-changing impact on those you serve. But to do that, you need to raise money. The more money you raise, the more lives you can change. 

Your donor communications play a crucial role in ongoing, consistent revenue. You need to connect your donors to an urgent problem and show them that you will put their values into action with their forthcoming gift.

No matter the type of cause your nonprofit supports, you can create a money-raising appeal.

I can help when you order your fundraising appeal review.

You Face a Sobering Reality About Donor Behavior

It's grim news.

Donor retention rates hover around 45%. Unfortunately, this means that you need to replace more than half of your donors every year just to stay even.

It gets worse.

Of first-time donors, four out of five never give a second gift. They give up.

But there’s hope.

If you can earn a second gift from a donor, their retention rate more than triples. And organizations that are focused on showing donors the good they’ve unleashed into the world always do better. 

It all starts with a strong fundraising appeal and continues with gratitude and consistent reporting on the good the donor has helped unleash into the world.

Luckily, you can get help with your next appeal. So stop wasting precious time with a mediocre appeal and make it the best it can be!

Are you ready to begin a custom critique of your fundraising appeal?

Imagine Sending Powerful, Money-Raising Appeals

If you send the kind of appeals that donors respond to best, you will...

  • Stop wasting time wondering if your appeal is good enough. Instead, you’ll feel confident that you're sending a powerful fundraising message to donors.

  • Finally have enough money to pay for the programs and projects that have been sitting on the back burner. You’ll be making a bigger difference faster.
  • Be proud you're developing stronger bonds with donors. They’ll joyfully support your cause, again and again.

  This is all within your reach when you take action now. 

You Could Continue What You've Been Doing

You could ignore the lower-than-desired revenue your hard work has generated in the past… kick the can down the road a while longer. Hope it resolves itself.

But if you ignore your problem, it just gets worse.  

What most people do when preparing their fundraising communications is rush to lightly edit their old, underperforming appeals… hoping donors will magically respond, this time. After all, you are busy with other responsibilities.

So what happens if you do nothing?

If you continue down the same path, you’ll get the same results you’ve gotten in the past. Or worse… the ever-rising tide overwhelms you. Then your donations tank. And programs, projects, and jobs need to be cut… maybe even your own.

Help Is on the Way

Now is the perfect time to turn the tide and have your fundraising appeal evaluated. What should you do more of? What should you do less of? What are you missing that would really speak to a donor's heart?

I'll help you will all that.

You’ll be surprised… even a tweak here and there can speed up and increase donations!

I know it's difficult to have someone read your work and then give feedback. It can be nerve-wracking. I get it. But please know I'm 100% on your side. There's nothing to be afraid of... except NOT getting the help you need to succeed.

So yes, I will critique your appeal. But ultimately, I will teach you how to make all your fundraising better... stronger... more successful!  You will carry this knowledge for the rest of your wonderful career in the nonprofit world.

Who Am I?

If you are not familiar with me already, hello! I'm glad you're interested in a professional review of your fundraising appeal.

I'm Julie Cooper, a fundraising copywriter for great causes. I write compelling donor communications and guide my clients to strengthen their fundraising messages so they can raise more money.

I’ve written for organizations of all sizes: from nonprofits with well under $1 million in revenue to large nonprofits that bring in $250+ million per year.

Julie standing in front of a red barn door with her arms folded

I've had the privilege of leading a foundation as the president, and I've held various roles on a board of directors, including board chair. And after spending years as a VP of sales and marketing for a corporation, I became the principal of my own copywriting and marketing agency.

So, I understand—from many perspectives—your fundraising and communications challenges. I'm here to help you.

Personally speaking, I live in the Chicago metro area. I married my high school sweetheart (now a fiction writer and middle school English teacher), and we have four nearly-grown sons... and two sweet dogs.

Helping people like you achieve your fundraising and career goals is my passion. I look forward to being at your service so you can send an appeal that succeeds beyond what you thought possible.

testimonial image of Laura

"Julie saved me hours of work and increased our donations and supporters." 

~Laura Flamion,  Operations Manager, DuPage County Animal Services

Let's Recap the Benefits of an Appeal Review

Here are some of the outcomes you can expect from your custom appeal review:

  • You’ll know the “capture-ability” of your fundraising piece — how well it grabs attention and holds on to it all the way through. And you’ll be given suggestions for improvement.

  • You’ll discover if your fundraising offer is strong enough — and what you can do to make it more memorable, raise more money, and build stronger relationships.

  • You’ll find out if the story you’re telling—in the manner you’re telling it—will be relevant to your donors — and what you can do specifically to your appeal to guarantee people stay engaged.

  • You’ll understand if your appeal says what it should to lead donors to action — and what you can do to lift responses.

  • You’ll understand if your appeal’s structure, flow, and pacing do a good job of building your letter’s case for support — and what direct-response practices have been proven to be most effective.

  • You’ll know if your appeal’s design is helping or hurting its chances of success — and what you should consider changing.

  • You’ll get ideas for improvement on your entire appeal pack: the letter, reply form/coupon, outer envelope, inner envelope, and any lift notes or other enclosures. (If you’d rather send an email appeal sequence and donation landing page instead of a direct mail pack, you certainly may do that.)

  • You might even learn how counterintuitive fundraising is — some of the feedback I'll give you in the written notes and custom video will blow your mind! πŸ€― 

PLUS, Here's The Best Part

You can breathe a sigh of relief knowing that your appeal review gives you the feedback you need to send the best fundraising piece possible!

You'll gain the knowledge and confidence you need to write better fundraising appeals from here on out! 

How to Achieve Success With Your Appeal Copy Review  

The plan is simple. Here are the 3 steps to fast-track your appeal's success.

Step 1

Order Your Appeal Review

After completing your purchase, check your inbox for an email with easy instructions to submit your appeal. You'll send the components of your direct mail appeal pack, including the letter, reply form, outer envelope, inner envelope, and any other enclosures. If you'd rather, you may submit your email appeal sequence and donation landing page instead. It's up to you!

Step 2

Watch Your Custom Video Review & Apply the Recommendations

About a week later, you'll receive your custom video review with detailed notes of the recommendations. Lots of specific suggestions are headed your way! Watch the video of your critique and review my written notes to discover how to raise more money by implementing each recommendation.

Celebrate Your Success With Your New and Improved Appeal!

Plus, you will be able to apply what you've learned from just this one copy critique to ALL your future fundraising appeals. You'll be connecting with more donors and raising more money! 

As You Get Ready to Make a Decision...

Please know you are doing amazing work. The world is a better place because of you. Thank you for your big heart and dedication.

I understand that there are many reasons why you might be seeking an appeal copy review from me. The top reasons include:

  • You might not have enough relevant experience. Maybe your expertise is in another area, and you wonder if your fundraising appeal has a good chance of succeeding. Or, you're new to fundraising and want to learn direct-response tactics and strategies to help your organization and boost your career.

  • You might not have enough distance. You can be a long-time fundraising professional and still be too close to your copy to see the weak points. Because when you’re deeply involved mentally and emotionally in your cause, your message can become overly complicated — causing confusion and inaction.

  • You're just too busy right now. Maybe you have plenty of experience and you are objective when you write your fundraising materials. But you just don't have the time. You could use a second opinion to ensure your organization is sending the strongest appeal possible.

No matter your reason, I will give you the feedback you need to make your fundraising appeal the best it can be.

Are you ready?

I invite you to begin now. 



One-time investment

  • Copy and Design Recommendations Customized to Your Appeal

    You'll receive my detailed notes in a PDF that will help you make your fundraising appeal more compelling. You'll be able to edit your piece using my recommendations to raise more money now. (VALUE $1200)

  • A Video of Your Appeal Review

    You’ll get a recording of the review that you and your team can refer to again and again. I'll show you specific areas for improvement, and I'll explain why a certain strategy or tactic will work better. Your custom video will help you get crystal clear on what you need to strengthen your appeal. (VALUE $400)

  • Resources, Checklists and Cheatsheets

    I'll give you my fundraising workbook to help you improve not only this appeal but every appeal you write in the future! You'll get my framework, checklists, tips, template, and loads of practical examples. You'll be on your way to less anxiety for you and more revenue for your cause. (VALUE $275)


Appeal Review Bundle showing a computer with a view recording, the pages included in the workbook, and cover of the PDF showing the feedback and recommendations

FREE Bonus
From My Thankful Heart to Yours!

When you order now you’ll also get Your Ultimate Thank-You Communications Bundle FREE. It's my gift to you so you'll know how much I appreciate YOU!

Thanking donors for their gifts is not only the polite thing to do, it also builds the relationship. Prof Jen Shang from the Institute for Sustainable Philanthropy found that thank-you communications are the messages donors pay the MOST attention to.

So this FREE bonus will be useful to you immediately

Your Ultimate Thank-You Communications Bundle Includes:

  • Thank-You Communications Guide
  • Thank-You Message Checklist
  • Thank-You Phone Script
  • Thank-You Letter / Email Template
  • Thank-You Sample Letter / Email


Thank you bundle is made up of 4 guides, checklists, template, and sample.

This Appeal Copy Review Shouldn't Cost You a Dime

That’s right. This appeal copy review shouldn’t cost you even ten cents.

It should MAKE your organization money.

Money to cover your expenses: core mission support, program services, projects, everything. Learning the weak points in your donor communications will help you build better relationships with your supporters... today and for years to come!

In other words, an appeal copy review should be an investment that pays you back starting immediately.

Of course, if we are going to be honest with each other, I cannot guarantee that your appeal will succeed. I have no idea what you will or will not be willing to do. 

Will you implement the changes I suggest? It's possible you will dismiss my critique. Maybe say the recommendations don't apply to your donors because they're not like "other" donors.

What’s more, I don’t know anything about your donor list. Are your donors active? Have you been nurturing them? Do they feel a strong kinship with your cause and your organization? Factors like this affect the success of a campaign.

But here's the good news:

The odds will be heavily stacked in your favor when you apply proven direct-response fundraising strategies, now and in the future. Making sure your appeal is compelling and sends the right message to donors is a great start!

And that's my greatest hope for you and your organization. I want you to grab this opportunity with both hands to make the most of your next fundraising appeal. I can't wait to see you crush your targets so you can do more good for your cause.

My Commitment to You

This copy review is more than just a quick look at your fundraising appeal. I will be critiquing your submission holistically, taking a comprehensive look at the fundraising offer, structure, style, continuity, and design.

When I review your fundraising piece, I’m making a commitment to you. A promise.

I promise to give you the very best of myself and my copywriting, money-raising, and donor relationship-building expertise.

I promise to give you access to resources to support your fundraising writing knowledge so you can take your career and cause to new heights.

And I promise that if you apply what I show you, if you follow my recommendations, you will truly improve your writing and increase your response rate.

I cannot make any specific promises of revenue. That’s just irresponsible and dishonest.

Only you know how much effort, time, and attention you’ll put into improving your fundraising piece.

I’ll do everything in my power to help you achieve your goals.

Through this custom service, I help people like you unlock the amazing compassion and generosity in donors.

But you have to take the first step.

It's Decision Time

You have a choice to make:

Do what you’ve been doing (or worse, do nothing at all). But you know where that will lead. Is that really what you want?

Take a new action, and you'll get a new result!

You can finally get your appeal letter in the best shape possible to connect with donors and raise more money.

So, it's up to you. Which do you really want for yourself and your nonprofit?

Here’s what to do now: Scroll down and click the red button to order your appeal copy review. After your purchase, you'll receive instructions from me on where to send your PDF appeal pack.

I can't wait to read your appeal and help you make it the very best it can be!

All my best,

 Julie Cooper
Fundraising Copywriter

 If you want a new result with your fundraising appeal, take the first step toward a different future and place your order for an appeal copy review today. Scroll down, click the red button, and begin now.

testimonial image of Laura

"Julie's fundraising plan for us made me look like a genius. Following her recommendations increased our fundraising 6 times over! " 

~Lynette Devine, Rescuer-in-Chief and Founder, Chi-Town Pitties, Inc.

Frequently Asked Questions

So, you have questions? Let me try to answer those for you...

If there's anything at all that you're not certain about — anything I haven't made clear... any concerns or questions at all — please contact me at julie @ fundraisingwriting.com and I'll gladly help you out.

If You're Ready...   

Simply click the button below to begin your appeal copy review!



One-Time Investment


"I love Julie — She helped me with my last-minute appeal and it produced great results for me! She is the best!

~Jolly Lux, Founder and Executive Director, Guiding Light Orphans