Fundraising Writing Blog
Fundraising Writing Blog
I have a question about your blog: Are you bored with it? Do you keep posting the same type of content? If you think your blog is a real snoozefest, chances are your readers thinks so, too. You just might need a fresh writing topic idea to pump new life into your blog.
It’s easy to get into the habit of writing only one type of blog post. Maybe your organization only publishes blog posts announcing a promotion, campaign, or new program. Or worse, you write only when time permits.
I am guilty of this, too. Like you, I’m pulled in many different directions and my time is limited. Completing marketing activities for one initiative and then rushing to the next big thing doesn’t leave much extra space. But if you want to spread your message further and keep supporters engaged, you need to provide valuable, original content to your community.
To get your creative juices flowing, here is a list of 14 blog topic ideas to help you bring fresh and interesting content to your readers.
1. Conduct an interview
Give people a behind-the-scenes look by interviewing someone associated with your organization. An interview gives your organization credibility and is also a wonderful way to show your appreciation to the interviewee for all they contribute. Conduct the interview by email or in person, and then post the interview in either a Q-and-A format or in essay form. Be sure to link to the person’s website as a thank-you and courtesy.
2. Answer a frequently asked question
Think about the common questions you get asked by your supporters, members, customers, clients, and community. They might ask these questions via social media, in a phone call, or in person. Pick one and write a detailed answer. Bonus: Get more mileage out of this FAQ blog post (and save your time!) by directing people to it when they ask this common question.
3. Summarize a successful event or program
As soon as a fundraiser, program, or event ends, your inclination may be to take a deep breath and then move on to the next big thing. Not so fast! Allow your readers to participate in the success via a blog post. Publishing a recap will also provide you with a permanent record of the highlights.
4. Transform a presentation into a post
Remember that presentation that you spent many hours (days/weeks?) working on only to present it once in front of a group? Go dig it up and give it new life as a blog post. You might even be able to break it down into a series of blog posts. Wouldn't it feel great to share your hard work with others instead of keeping it hidden?!
5. Teach something
You know a lot, believe it or not. What’s common knowledge to you is new and interesting to others. Think about your organization, your programs, or your services from an outsider’s perspective. What would they like to know? A how-to guide or teaching blog post provides practical tips that are relevant and important to your readers.
6. Be inspired by a photo or meme
Sometimes you just need one image to inspire your creativity. Perhaps it’s a photo you or a colleague took at an event. Maybe it’s a picture you saw in the news. Or, maybe it’s a historic image that relates to your organization’s mission. Whatever the case may be, don’t underestimate the power of an amazing or thought-provoking image.
7. Comment on something in the news
Commenting on a current event as it relates to your cause is a great way to connect with your readers. If your organization’s aim is to lead change in the world, then commenting on the news is critical.
8. Review a book or other resource
Writing a review is helpful to your readers. Reviews will motivate them to learn more about the topic, helping them to create more change in the world. Reviews also are a good way to display your thought leadership.
9. Tell a success story
Your organization probably has a treasure trove of success stories. Bring the stories to life in your blog. You can write the stories from your organization’s point of view or ask a beneficiary of your organization to write one. You may wish to provide a template to help them write their story. Marketing author and speaker Seth Godin has an easy story template I adore: I thought ______. But then I realized _______. And as a result, now I can ________.
10. Make a complicated concept simple
There are concepts and terms unique to your field. Simplify and explain one concept so your readers gain more insight. For example, if you work for a university, you may live and breath FAFSA, but parents of freshman high school students likely don’t. If you work for an animal shelter, you know the nuances of the term no-kill, but it’s unlikely your community does. What concepts might you take for granted that others would like to know?
11. Describe a historic event relating to your organization
Research the history of your organization itself or the history of your cause. Take one important event and tell a story from the past. Distill the lessons learned, and tell your readers what needs to happen in the future to keep the wheels of change in motion.
12. Comment on an inspirational quote
Another blog topic idea starter is to find an interesting quote and comment on it. Sometimes a quote deeply moves you. Share it with others and comment on why it’s so powerful. Be sure to relate it to your cause or organization so you can inspire others to take action.
13. Share highlights from relevant podcasts or videos
Listen to podcasts or videos that your community would find interesting. Take notes and share the highlights from an episode that they will enjoy. Link back to the podcast or video so they can listen to the content in full. This is also a great way to educate your supporters in current issues that your organization faces.
14. Provide a list of resources and tools
You take for granted the things you know and the tools you use. Give some real value to your community by sharing resources you find helpful and interesting. Think about websites, apps, books, e-guides, podcasts and videos that would be of value. Provide them so that your readers can benefit, too.
BONUS --> A Tip to Avoid-Writers-Block: Keep a running list of possible blog post topics. Write them in a paper journal or save them digitally to a notepad or document in your computer. Trust me... if you do this, you will thank yourself the next time you sit down to start writing a blog post.
Can you add to this list? What blog topic idea starters do you use to communicate your message? I’d love to hear them.