The editing process is essential to good writing. But many busy nonprofits skip editing altogether. They’re usually pressed for time to get an email sent or a blog published.
Why it’s important to edit
✤ You want to produce writing void of typos, grammatical faux pas, and punctuation errors.
✤ The editing process makes you a better communicator.
✤ When others find blatant errors in your communications, they may miss the main point of your message.
Writing for impact is both a skill and an art. If we nonprofit communicators want to persuade others, we can’t just “wing it” because we are running short on time. Our writing can’t be something we just throw together in record time, hoping people will take action.
Writing is the primary tool nonprofits use to prompt people to make a donation. But how do we best make an impact on those we seek to influence?
You followed the experts’ advice on building your organization’s social media presence. You dedicated a sizable portion of your marketing team’s efforts to publishing content daily. And then... slowly it happened, most noticeably on Facebook.
Part 5 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Who is your content meant to reach? When you craft content to support a campaign or program, do you have a specific person in mind or do you write to a general audience?
Part 4 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Stories have the ability to connect people to an idea on an emotional level. Telling compelling stories helps our audience feel what we feel. And when it comes to powerful stories, the nonprofit sector certainly corners the market.
Part 3 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
When it comes to creating mission statements, nonprofits have one monumental advantage over businesses. Whereas a business is driven by profit, an NPO is driven by mission.
Not that earning profits is bad (yay, capitalism!), but nonprofits always start with a mission as their reason for existing. Having purpose why you do what you do builds the foundation for a strong content marketing program.
So, get your engines fired up! Let’s do some exploring together. In 5 steps, you will be able to document your content marketing mission statement!
Part 2 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Nonprofits do so many things right! I’m always amazed how so much can be accomplished inside of a resource-strapped nonprofit organization. Doing so much with so little feels magical.
Part 1 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Content is everywhere. There’s website content, video content, advertising content, event content, email content, brochure content, campaign content, and on and on…