Fundraising Writing Blog
A free guide and template will help you craft an email welcome series. Set the sequence on autopilot and start nurturing the budding relationship!
What happens after someone subscribes to your email list? Does she simply get tossed into the general email list? Or do you have a special way of welcoming her into your nonprofit's family?
An email nurture sequence is an automated series of emails someone receives after taking a specific action on a website. Typically, the action is filling out an online form to subscribe to a newsletter.
The purpose of the sequence is to welcome, build trust, and encourage the
subscriber to take the natural next steps with your nonprofit. This is the getting-to-
know-you phase of the relationship.
The problem is you don't have enough hours in the day to personally tell new subscribers what they need to know.
That's where an email nurture sequence comes in handy. You write the email sequence, set it on autopilot, then let your words systematically start nurturing the budding relationship!
Ideally, the email nurture sequence should end with the new subscriber making a small, first donation.
I have a free guide and template (PDF) to help you craft an email nurture sequence... and then set it on autopilot. The freebie is yours at the end of this blog post.
Key Takeaways for Fundraisers...
This week my Facebook news feed was bursting with a newly-released movie trailer. A Beautiful Day in the Neighborhood — starring Tom Hanks — is about the life of Fred Rogers, our favorite childhood TV neighbor.
Watching the trailer led me down the rabbit hole of viewing videos about Mr. Rogers. I came across this video from 1969.
I started making connections to fundraising writing. And it blew me away!
We can learn a lot from Mr. Rogers about how to effectively appeal for funding.
“Last year my donations didn’t matter.”
This is what my mom said to me the other day. We were having a conversation about the upcoming April 15th tax returns deadline here in the states.
Get ready for heaps of donor love to be piled on you!
I was recently introduced to Vida Joven de Mexico through Tom Ahern's newsletter. Tom wrote, "If you'd like a 100% organic free-range farm-fresh steady stream of donor-centricity, become a supporter. I love what they send me. I mean, LOVE!!!!"
With a raving testimony like that from Tom -- someone who lives and breathes donor-centric communications -- how could I resist?
Ready to take a peek?
Taylor Swift recently finished her Reputation Stadium Tour, finishing the massive world jaunt with an eye-popping $435 million. Haters gonna hate, but for me, I'm thrilled Netflix quickly released Taylor Swift's tour film. It's wildly entertaining and filled with her past and present hits that cause you to bop around.
But... more than that, the film portrays Taylor connecting with her fans like no other performer I have witnessed. Sounds corny, but the space between Taylor and her fans is simply magical. Theirs is like the ideal relationship nonprofits crave to have with their donors.
You can learn a lot about donor communications from watching Taylor's relationship with her "Swifties." Here's what I mean...
I keep seeing this one, tiny word in the "ask" of many fundraising appeals, and it's surely a big reason campaigns are underperforming. This word conveys a feeling of timidness and uncertainty about a nonprofit's true need for funding. So, what's the word?
Donors are finicky... Donors are complicated... Donors give to your organization for their reasons, not yours. These are three truths I've learned about people who respond to fundraising appeals. Each truth shapes my fundraising writing. This insight can help you, too.
I’ve got good news and bad news about fundraising writing. The bad news is writing is always hard. Even experienced writers have a difficult time clearly and briefly stating the purpose in their fundraising writing.