A free guide and template will help you craft an email welcome series. Set the sequence on autopilot and start nurturing the budding relationship!
What happens after someone subscribes to your email list? Does she simply get tossed into the general email list? Or do you have a special way of welcoming her into your nonprofit's family?
An email nurture sequence is an automated series of emails someone receives after taking a specific action on a website. Typically, the action is filling out an online form to subscribe to a newsletter.
The purpose of the sequence is to welcome, build trust, and encourage the
subscriber to take the natural next steps with your nonprofit. This is the getting-to-
know-you phase of the relationship.
The problem is you don't have enough hours in the day to personally tell new subscribers what they need to know.
That's where an email nurture sequence comes in handy. You write the email sequence, set it on autopilot, then let your words systematically start nurturing the budding relationship!
Ideally, the email nurture sequence should end with the new subscriber making a small, first donation.
I have a free guide and template (PDF) to help you craft an email nurture sequence... and then set it on autopilot. The freebie is yours at the end of this blog post.