(And What to Do Instead) It's something that most nonprofits do in their appeal messages... and it's hurting their fundraising results. Are you making this mistake, too?
Here is a fundraiser's trick-of-the-trade that will help you raise more money the next time you write an appeal message.
A free guide and template will help you craft an email welcome series. Set the sequence on autopilot and start nurturing the budding relationship!
What happens after someone subscribes to your email list? Does she simply get tossed into the general email list? Or do you have a special way of welcoming her into your nonprofit's family?
An email nurture sequence is an automated series of emails someone receives after taking a specific action on a website. Typically, the action is filling out an online form to subscribe to a newsletter.
The purpose of the sequence is to welcome, build trust, and encourage the
subscriber to take the natural next steps with your nonprofit. This is the getting-to-
know-you phase of the relationship.
The problem is you don't have enough hours in the day to personally tell new subscribers what they need to know.
That's where an email nurture sequence comes in handy. You write the email sequence, set it on autopilot, then let your words systematically start nurturing the budding relationship!
Ideally, the email nurture sequence should end with the new subscriber making a small, first donation.
I have a free guide and template (PDF) to help you craft an email nurture sequence... and then set it on autopilot. The freebie is yours at the end of this blog post.
Key Takeaways for Fundraisers...
This week my Facebook news feed was bursting with a newly-released movie trailer. A Beautiful Day in the Neighborhood — starring Tom Hanks — is about the life of Fred Rogers, our favorite childhood TV neighbor.
Watching the trailer led me down the rabbit hole of viewing videos about Mr. Rogers. I came across this video from 1969.
I started making connections to fundraising writing. And it blew me away!
We can learn a lot from Mr. Rogers about how to effectively appeal for funding.
Seven easy design fixes you can make right away...
and get BIG results!
In this blog post, you'll learn...
(There's even a FREE appeal letter design checklist for you at the end of this post!)
The editing process is essential to good writing. But many busy nonprofits skip editing altogether. They’re usually pressed for time to get an email sent or a blog published.
Why it’s important to edit
✤ You want to produce writing void of typos, grammatical faux pas, and punctuation errors.
✤ The editing process makes you a better communicator.
✤ When others find blatant errors in your communications, they may miss the main point of your message.
Writing for impact is both a skill and an art. If we nonprofit communicators want to persuade others, we can’t just “wing it” because we are running short on time. Our writing can’t be something we just throw together in record time, hoping people will take action.
Writing is the primary tool nonprofits use to prompt people to make a donation. But how do we best make an impact on those we seek to influence?
I keep seeing this one, tiny word in the "ask" of many fundraising appeals, and it's surely a big reason campaigns are underperforming. This word conveys a feeling of timidness and uncertainty about a nonprofit's true need for funding. So, what's the word?
Donors are finicky... Donors are complicated... Donors give to your organization for their reasons, not yours. These are three truths I've learned about people who respond to fundraising appeals. Each truth shapes my fundraising writing. This insight can help you, too.
If you ever were faced with the task of writing your nonprofit’s fundraising annual appeal letter, you know how daunting it is to put pen to paper. After all, the expectation is that the letter you craft must bring in substantial funds. (No pressure, right?!)
I’ve got good news and bad news about fundraising writing. The bad news is writing is always hard. Even experienced writers have a difficult time clearly and briefly stating the purpose in their fundraising writing.