Do you sometimes feel like you're just guessing when you write fundraising social media posts? If so, you're not alone. It can be difficult to know what to write to persuade someone to make a donation.
I created a cheat sheet for you to show a simple formula you can use to write powerful fundraising messages in your social media posts.
The "Problem-Agitation-Solution" (P-A-S) Formula
Write your social media posts faster—AND with greater likelihood of success!
he "Problem-Agitation-Solution" (P-A-S) formula is a classic copywriting formula. Copywriters have been using it for decades because of its powerful simplicity.
This cheat sheet highlights the short-form use of the P-A-S formula in social media posts so you can give your fundraising a boost today!
This is what the P-A-S formula is all about:
It's a simple yet powerful method. Anybody can learn and apply it! Sadly, most nonprofits tend to wing it when it comes to fundraising writing.
You don't have to wing it any longer! Proven methods of persuasive writing have been around for decades. And donors LOVE when they can understand a problem and the solution clearly. Don't make donors struggle to figure out how their gift will make a meaningful difference.
If you'd like to see the anatomy of the P-A-S formula using an example I took from my social media feed recently, take a look at my 5-page cheat sheet that I made just for smart nonprofit professionals like yourself.
The PDF also contains 10 samples of ads that follow this copywriting method. If you'd like ideas on how to make your fundraising writing better, just click here.
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