— By Julie Cooper —
What's old still works (really well!)
It's not a revolutionary new tool. Or a cool new app. It's not even a sort of new thingy. Nope.
As unglamorous as it may sound, calling donors (yep, by phone!) may be the secret ingredient for increasing your donor retention rate and securing your organization's financial future. The truth is if you really want to "wow" your donors and understand their motivations, give them a call to thank them.
But what do you say and how do you prioritize donor phone calls?
So what do you say when you call to thank a donor?
Not every thank-you call sounds the same, of course, but it usually starts something like this:
You have a lot of donors...
How do you prioritize the calls?
Here is a general rule of thumb for prioritizing phone calls:
Last month I was in an online training by philanthropic psychologist Dr. Jen Shang. She said that thank-you communications are the communications donors pay the most attention to. Seeing that this is the case, make sure you allot sufficient resources to ensure you are thanking donors properly.
Do you need ongoing or project-based fundraising services? I can create the communications that make your donors feel appreciated and connected to your cause... giving joyfully again and again. Click here for my services.