You made it to end of the "Giving Tuesday" race! Hooray!
So, pat yourself on the back and think about the all good that will be unleashed into the world thanks to the funds you raised.
If you aren't collapsed on the pavement over the exhaustion, I’ve got a few tips for you. I’ll tell you the 3 things you should do before grabbing your race medal and heading home.
These 3 things will help you raise more money throughout the entire year.
1. Express your gratitude to supporters
For days, supporters read your Giving Tuesday emails and saw your social media posts. Moved by your communications, they made a gift.
Now, they want to know they made the right decision to support the cause. And they want to feel appreciated.
Please know this: you cannot thank your donors enough. So, 10X the gratitude! Post on social media, send emails, make phone calls, write notes. Do what you need to make donors know they matter.
One powerful way you can express your thanks is to create a short video and share it via social media and email. Video is a priceless tool you can use to speak personally to your audience.
In your video, convey these three messages:
1. Your wholehearted gratitude
2. An explanation of the immediate impact of their donation
3. A heads-up that you will be in touch to show them the good they are doing in the world
Here’s an example of a video script. Notice the simplicity and the donor-centered language.
“I’m Mary Smith, the Executive Director for ABC Humane Society. I just wanted to say that I’m overwhelmed and touched by your generosity on GivingTuesday. Because of you, animals will get the medical care they need right now to be healthy and find a new forever family. You will be hearing more from me very soon about the amazing impact you are having on the animals. Thank you again. I so appreciate your big heart for the animals.”
Short and sweet and filled with gratitude. Also, your video doesn’t need editing. Record and share it. Don't overthink it. It's the message that matters.
2. Enter the donations into your database
You've collected a lot of data during your Giving Tuesday campaign. Don't let this precious information go to waste!
It doesn't matter how the funds came to you... through Facebook, Instagram, your website, checks.
Whatever the means, be sure to log the transaction as completely as you can. Tag the donation by indicating it's from Giving Tuesday 2019.
For Giving Tuesday, many of the donations arrive via Facebook. Donating through Facebook is ultra-convenient for the donor. Just three clicks to make a gift!
For your organization, though, the downside of a Facebook transaction is incomplete donor information. Facebook provides you the donor's first and last name, donation amount, and email address... if the donor chooses to share it.
Even though it's not ideal, record as much information as you can in your database.
3. Debrief your Giving Tuesday campaign
Right now, the memory of Giving Tuesday is fresh in your mind. But 10 months from now, you will forget the details.
Plus, debriefing after a fundraising campaign helps you process the experience better so you can learn and improve.
Take a few moments to answer these questions in writing.
Finish the “Giving Tuesday” race strong! Be sure to thank your donors wholeheartedly and often, enter the data in your database, and write a reflection of your campaign. Do these 3 things and your future fundraising campaign results will improve.