Fundraising Writing Blog
Get ready for heaps of donor love to be piled on you!
I was recently introduced to Vida Joven de Mexico through Tom Ahern's newsletter. Tom wrote, "If you'd like a 100% organic free-range farm-fresh steady stream of donor-centricity, become a supporter. I love what they send me. I mean, LOVE!!!!"
With a raving testimony like that from Tom -- someone who lives and breathes donor-centric communications -- how could I resist?
Ready to take a peek?
The nonprofit is...
Vida Joven de Mexico, a San Diego-based organization that operates an orphanage in Tijuana, Mexico. The shelter is a safe home for neglected, abused, and abandoned children.
The homepage of Vida Joven de Mexico displays a question over a beautiful picture of a young child.
There is so much to love about this web page. Let me count the ways...
Clicking the "Donate Now" button leads to another powerful image and idea. The emotions triggered include hope, duty, and salvation.
I intended to make a small first gift of $10. But after clicking on a "One-time Donation" button, it brought me to this screen... and I changed my mind.
First, they told me that I was doing something amazing, which made me feel, well, amazing. Then I saw that if I gave $21, I would provide life-saving care for 1 child.
Seemed like a no-brainer to me. They gave me a good reason to increase my donation. I chose the $21 option.
After entering my credit card information to make the donation, this screen popped up. They reassured me that I made a great decision and told me that a child will be safe BECAUSE OF ME! Yes, I felt the donor love (and still do)!
Waiting for me in my inbox was this beautiful thank-you message about 2-year-old Willie. On top of the donor love I was already feeling, Vida Joven de Mexico thought to report back to donors immediately following a gift.
This type of communication perfectly displays a principal that Tom Ahern teaches: The Virtuous Circle. It goes like this: You Ask. You Thank. You Report. And around and around it goes. Here's a visual for you of the concept:
Since I had received an email acknowledgement for my gift, I certainly was not expecting one in the mail. Exceeding my expectations again, Vida Joven de Mexico sent me this beautiful letter.
Until creating this blog post, I didn't realize that the letter contained the same message as the email. This proves to me -- someone who pays attention to donor communications -- that you can use the exact same message in both. The letter looked familiar, but I still read it and felt really good about my small gift to them.
The reverse side of the thank-you letter had another heart-warming message tucked into the obligatory 501(c)(3) tax wording. Check out the blue text.
"Aside from the really great feeling you get from changing a child's life, no goods or services have been received by the donor."
You might think this is the end to my story.
A few days after I received the mailed thank-you letter, I received a phone call from San Diego. Beth, the ED of the organization, called to personally thank me for my gift and find out why I made a gift. We had a delightful conversation!
That's how much Vida Joven de Mexico cares about their donors... and their children.
Donate to the orphaned children of Vida Joven de Mexico today and feel the love immediately!