Upcoming super-webby from Earth's leading expert . . .

Your Donor Newsletter
Isn't Just About Stewardship . . .

It Can Raise Amazing Money!

Register for Tom's Newsletter Webinar Here

Your Donor
Isn't Just About Stewardship . . .
 It Can Raise
Amazing Money!

Register for Tom's Newsletter Webinar

But it's not for the untrained . . .

TRUE CONFESSION from The Case Writers: Since the pandemic started, we've created 2 donor newsletters from scratch (both are sent out quarterly).

One is for a national charity. It now raises almost a half-million in extra gifts each time it mails. (It took about 4 issues to get it right.)

The other, for a local California charity, makes $70K+ every time it mails. (Again, it took about 4 issues.) That adds up to more than a quarter-million dollars in added charitable revenue annually for a small-ish organization.

Interested? Oh, there's more....

In both cases, as the newsletters were under construction, staff was also being trained. Both these NOW successful donor newsletters are NOW written in-house.

Yes, I Want to Register for the Webinar!

You curious?

"Would you ... and your boss (maybe even your board!) like to know exactly how such stewardship "miracles" happen?"

Tom says, "Please, join me!"

When: June 9, 2022, Thursday, @ 1 PM EST
(yes: it will be recorded, for the convenience of other time zones – miss something? miss it all? want to watch again? no problem ... that's what the recording's for!)

Repeat in 2022? Sorry: There'll be just this one presentation. This is your chance.

What you'll suffer through: 1.5-hour SUPERwebinar

Can you ask questions? We have an "all you can eat" policy. Tom Ahern doesn't leave until the last question is answered.
 (Although, to be honest, he doesn't always have a good answer at the tip of his tongue. Fundraising, stewardship and the relevant research evolves daily!)

Cost: A million bucks of know-how ... for US$129 per connection (fill a hall with a big screen!)

Answers about computer technical stuff?
[email protected]

Below: Some title slides from last year's show (the 2022 show will be slightly different; it's updated pretty much weekly)...

So ... my Dear Ambitious Colleague....

Can you really make serious money with a print donor newsletter ... in 2022?

If that strikes you as impossible, implausible ... maybe even ridiculous? ... get ready to accept the front-line  truth ... >>> ... and open your charity's eyes (and its fundraising coffers) to the amazing benefits of print (& digital emailed) donor newsletters.

Join world-authority Tom Ahern [bio below] ...

  • ... for this exclusive, unique (nothing else like it worldwide) SUPERwebinar training event.

  •  In the comfort of your own office, listening live or to the recorded presentation...

  •  In just 1.5 hours, you WILL learn to turn your nonprofit's print newsletter into a powerful stewardship tool that will increase donor retention ... harvest added gifts ... and boost fundraising's most important metric: donor Lifetime Value.

  •  You'll learn how a printed donor newsletter published by a Catholic diocese increased giving 317% in 2016, by switching from program-focused to donor-focused....

  •  You'll learn how Michelle Brinson's amazingly lucrative donor newsletter raised more than $2 million a year to benefit a homeless shelter in Tennessee, bringing in an ROI of almost $7 in giving for every $1 spent....

  •  You'll learn how a prison ministry increased giving to its newsletter 521% by adopting "extreme donor-centricity"....

  •  You'll learn why a simple shift in its way of talking increased giving to a hospital foundation's newsletter 1,000%, bringing in $50,000 in added gifts per issue....

  •  You'll learn how to correct the 7 common fatal flaws that kill most donor newsletters (in fact, many -- including yours? -- suffer from all 7 flaws!)....

  •  Are you ready to explore a bit deeper? Click here for registration.

You'll train with Tom Ahern, the international expert who literally WROTE THE BOOK on profitable donor newsletters.

You might be surprised to know ...

  • This SUPERwebinar is NOT just for English-language publications. The same tactics and psychology apply in French, in Spanish, in Italian, in German ... and more.

Covered in this SUPERwebinar: Donor Communications 101 (where newsletters fit into a relationship-building program), why your mom was wrong about flattery, how to deliver a sense of purpose (the secret to better donor retention), why your news can't all be happy talk, a profile of the average donor (do you really know whom you're talking to?), the incredibly successful Domain Formula for newsletters ... and much, more more.

You'll discover the FLAWS that kill response -- not enough warmth, telling the wrong story, too darn slow, lacks emotional gratification, makes poorly constructed offers, offers donors zero news that they'd actually care about, an ineffective "skimming" layer and just plain lousy headlines (right there, the kiss of death).

A SPECIAL MESSAGE for Executive Directors:

This is an organizational investment in getting your stewardship and relationship communications exactly right. (Almost guaranteed? No offense meant. But you've likely been doing it wrong.)

These lessons are about scientific insights. They apply to digital as well as print. They apply to annual reports as well as donor newsletters. And they apply to your websites as well.

This unique SUPERwebinar training event can easily pay for itself ... WHEN your charity executes its lessons and you release your "new and improved" donor-focused newsletter.


A good case for support is a prerequisite for record-busting success in ALL your fundraising ... whether it's your next grant application, your annual gala (especially if it's virtual), a new initiative ... or your all-important year-end appeal.

By the end of this 1.5-hour "outsized" webinar, attentive attendees will understand:

  • How case statements crucially differ from mission or vision statements ... and strategic plans

  • The "3 big questions" that must be answered in a strong case for support

  • Important charity-persuasion concepts like "Make it bigger!" and "Localism"

  • Why "Be brief/Be brilliant/Be gone" is great advice, suited to today's distracted audiences

  • The high purpose of offers (and what makes a good one)

  • The concept of "hugs" in donor communications

  • Whether "moral challenge" fundraising is right for you

By the end of this 1.5-hour "MEGA" webinar, attentive attendees will deeply appreciate why:

  • The 1st gift will always be the hardest ... and yet is SO promising

  • Most charities assume the wrong power dynamics. "She is not your donor. You are one of her charities"

  • "Emotions rule" (neuroscience, not opinion)

By the end of this 1.5-hour "super-sized" webby, attentive attendees will learn:

  • How nonprofits use annual reports effectively as stealth case statements

  • About Dr. Siegfried Vögele's discovery of "mental nods," key to persuasion

  • Why taking your prospects from point A to point B is crucial to campaign success

  • Why statistics are the weakest ammunition in your persuasion arsenal (for most prospects, though not all)

  • A proven, fool-proof 4-part appeal formula that made a UK agency rich and its nonprofit clients even richer (i.e., able to do much more good)

  • The world's simplest case-writing formula: problem/solution.

  • My personal process ... one that's created dozens of successful cases

On Thursday, March 24, 2022, at 1 PM Eastern ...
... in just a SINGLE intense super-sized 1.5-hour webinar ...
... you will learn how to create a case for support that captures people's imagination ... and inspires greater giving from existing donors!

Cost? $129

Will this popular webinar be offered again in 2022? 

Sorry: just this once.


"Tom Ahern is possibly the greatest non-profit copywriter on the planet."


The New York Times Called Tom Ahern "one of America's most sought-after creators of fund-raising messages."

Tom Ahern

Tom Ahern is one of the world's foremost experts on fundraising communications. His clients include USA for UNHCR (fundraising for refugees), the Tomaquag Museum (Indigenous), Ithaca College, Lansing Arts (MI), the North Carolina Arboretum, the Marine Mammal Center (CA), the Institute for Sustainable Philanthropy (UK), Teach for America, the Sharp Healthcare system in San Diego, Lucile Packard Children's Hospital at Stanford University, Save the Children Global, and many more. His services for these various clients include case development, direct mail, donor newsletter development, donor comms audits, online course development and staff training.

Tom's specialty? Changing underperforming donor communications programs into moneymakers, using the latest discoveries in psychology and neuroscience. He has authored seven how-to books on donor communications (all highly rated on Amazon) and speaks internationally. He is a member of The Case Writers creative collective. His free how-to newsletter has more than 10,000 subscribers. His website is aherncomm.com.

Don’t Wait! Register Now
Tom Ahern's Webinar:
Some Donor Newsletters Make Serious Money
(& How Such Miracles Happen)

Tom says, "Give me 90 minutes and I'll show you how to boost your fundraising revenue with words and images."

Register for Tom's Newsletter Webinar Here