TRUE CONFESSION from The Case Writers:
When the pandemic hit, interest in donor newsletters jumped, as charities sought ways around isolation. Tom Ahern led the creative teams behind two new and highly lucrative donor newsletters introduced during pandemic times. Both are print, coordinated with companion emails. Both are written in-house (after training and ever-lighter handholding).
One is for a national charity. It now raises almost a half-million in extra gifts each time it mails. (It took about 4 issues to get it right.)
The other, for a local California charity, makes $70K+ every time it mails. (Again, it took about 4 issues.) That adds up to more than a quarter-million dollars in added charitable revenue annually for a small-ish organization.
Interested? Oh, there's more...
In both cases, as the newsletters were under construction, staff was also being trained. Both these NOW successful donor newsletters are NOW written in-house.
"Would you ... and your boss (maybe even your board!) like to know exactly how such stewardship "miracles" happen?"
Tom says, "Please, join me!"
What? In just a SINGLE intense super-sized 1.5-hour webinar (PLUS "All-You-Can-Eat" Q&A session) ... you will learn how to turn your organization's newsletter into a powerful stewardship tool that will increase donor retention and harvest added gifts!
When? June 15, 2023, Thursday, @ 1:00 PM Eastern US
Repeat in 2023? Sorry: There'll be just this one training session. This is your chance.
Special Guest? Yes! Tom will be joined by the one-and-only Rachel Muir, CFRE. Rachel is a speaker, trainer and nationally recognized nonprofit founder and thought leader. She LOVES stewardship and will be here to share her expertise and help answer your questions about retention and newsletters.
What's the deal with the Q&A session? Our UNIQUE All-You-Can-Eat Q&A is a surefire way to get all your questions answered. At our previous webinar (on cases in March) questions rolled in for over 2 hours AFTER the presentation finished. It was enlightening and fun!
What if I can't be at the live webinar or need to leave early? No sweat! You will have the recording of both the webinar training AND the Q&A session at your fingertips as soon as a couple of hours after the end of the training. You will also get the slides, transcripts, and other resources.
Cost: A million bucks of know-how ... for US$139 per computer connection (fill a hall with a big screen!)
Below: Some title slides from a previous newsletter training.
The 2023 edition is GONNA be an improvement from the 2022 edition ... because we have great new examples to show you ... and other fresh advice from front-line practitioners (like why some donor newsletters bring joy to donors ... yet ju$t break even per i$$ue) ... + we've learned a lot from our All-You-Can-Eat Q&A sessions!
(Yes! We serve newbies and seasoned pros alike!!!)
So ... my Dear Ambitious Colleague...
Can you really make serious money with a print donor newsletter ... in 2023?
If that strikes you as impossible, implausible ... maybe even ridiculous? ... get ready to accept the front-line truth ... >>> ... and open your charity's eyes (and its fundraising coffers) to the amazing benefits of print (& digital emailed) donor newsletters.
Please join us for this exclusive, unique (nothing else like it worldwide) SUPERwebinar training event...
"This was an exceptionally good webinar—stuffed full of excellent content. I appreciate as well how generous Tom was with his time in answering questions from attendees. The questions elicited a bounty of additional insights."
Dale W., Fort Worth, Texas
Covered in this SUPERwebinar:
Donor Communications 101 (where newsletters fit into a relationship-building program), why your mom was wrong about flattery, how to deliver a sense of purpose (the secret to better donor retention), why your news can't all be happy talk, a profile of the average donor (do you really know whom you're talking to?), the incredibly successful Domain Formula for newsletters ... and much, more more.
You'll discover the FLAWS that kill response -- not enough warmth, telling the wrong story, too darn slow, lacks emotional gratification, makes poorly constructed offers, offers donors zero news that they'd actually care about, an ineffective "skimming" layer and just plain lousy headlines (right there, the kiss of death).
A SPECIAL MESSAGE for Executive Directors:
This is an organizational investment in getting your stewardship and relationship communications exactly right. (Almost guaranteed? No offense meant. But you've likely been doing it wrong.)
These lessons are about scientific insights. They apply to digital as well as print. They apply to annual reports as well as donor newsletters. And they apply to your websites as well.
This unique SUPERwebinar training event can easily pay for itself ... WHEN your charity executes its lessons and you release your "new and improved" donor-focused newsletter.
Testimonials from Past Webinar Attendees
🔴 "I got so much value from your session. That was a Q&A to end all Q&As!! Love your work."
🔴 "Tom’s webinar taught me more than anything else I’ve learned in the five years I’ve been fundraising."
🔴 "Fantastic presentation, Tom!"
🔴 "This was an exceptionally good webinar—stuffed full of excellent content. I appreciate as well how generous Tom was with his time in answering questions from attendees. The questions elicited a bounty of additional insights."
🔴 "So grateful to share this time and energy with you. YOU make my path easier and more lovely."
🔴 "You are all awesome. Thanks for your wisdom!"
🔴 "I ALWAYS learn something new with these webinars. Thanks for another great session! As always!"
🔴 "So many good tidbits and tons of illustrations."
🔴 "They’re fired up now. We projected your webinar and invited the gang. Best money EVER spent."
🔴 "I always love the examples he shows."
🔴 "I'm a veteran communication designer but very new to fundraising. I found every bit of your webinar super informational and super actionable.
🔴 "So helpful to see examples of great work by other nonprofits."
🔴 "I found it all very helpful."
🔴 "Great webinar! Thank you for the inspiration, knowledge and wisdom! All the best."
🔴 "Outstanding and extremely beneficial."
🔴 "Webinar was exactly what I thought it would be, in a good way."
🔴 "I was very happy with what I learned."
🔴 "I really enjoyed the Q&A session at the end. It's long but I feel like other people bring up questions I wouldn't necessarily think to answer and get to glean the knowledge from the answers."
🔴 "This webinar was amazingly helpful. Thank you again for 'bringing it!'"
🔴 "Tom is awesome!!! I always learn so much from him."
🔴 "We are blessed to have you as a resource!"
🔴 "Thank you for the great webinar!"
Our Special Guest Expert: Rachel Muir, CFRE
Rachel will be joining Tom's webinar to share her expertise and help answer your questions about stewardship, retention, and newsletters!