Short Videos for Big Fundraising Results

These videos are snippets taken from the "All You Can Eat" 2-1/2 hour-long Q&A session Tom Ahern held after his mega webinar on donor newsletters on June 9th, 2022. Julie Cooper moderates.

The Length of Donor Newsletters

Jewanna asks: You mentioned not going over 8 pages. We [a major hospital system] produce a printed magazine, 6 pages, no envelope. Can these methods work for us? Tom Ahern answers this question. Julie Cooper moderates.

How Many Newsletters to Send in a Year

Kathy asks: How many newsletters should you send out in a year? Tom Ahern answers this question. Julie Cooper moderates.

Donor Newsletters ROI

Anonymous asks: How do you balance the cost of printing and cost of mailing against the ROI (donations)? Is there a percentage goal to set, like donations should, on average, cover the cost of the mailing, plus or minus 20%? Tom Ahern answers this question. Julie Cooper moderates.

Story Relevance in Donor Newsletters

Brook asks: Should we talk about projects that are not actually supported by donors? That are supported instead by grants or contracts ... with the same kind of donor-centered language we use when sending to constituents? Tom Ahern answers this question. Julie Cooper moderates.

Length of Letter from the ED/CEO in Donor Newsletters

Susan asks: What is the maximum word count relative to the overall newsletter length that the CEO column should be? Tom Ahern answers this question. Julie Cooper moderates.

Put yourself on the waitlist! Get notified when you can register for Tom Ahern's webinar "Writing Direct Mail Appeals"

We'll let you know when registration opens for Tom's September 15, 2022 super-sized webinar with an all-you-can-eat Q&A session!

    You can opt out of emails at any time.

    Subscribe to the FREE Fundraising Writing Newsletter

    Every week or so, you'll receive an email newsletter that's informative, practical, and even, we daresay, pretty fun.

    Keep up to date. We'll bring you the latest tips, resources, strategies, and insights. There's always more to explore in the world of fundraising writing.

    It’s FREE. Unsubscribe whenever you want.

    Subscribe today, and we'll see you in your inbox soon!