Does your fundraising bring in as much money as it could?

You can send your donors fundraising communications that stir their hearts to action. We'd love to help. ❤️

BOOK A FREE CALL

🚨 Fundraising Writing Training Alert!

Super-sized webinar with Tom Ahern

Writing Your Case for Support

(with a mini-tour of annual reports)

May 29, 2025 @ 1:00 PM Eastern

(Replay available after for all registrants)

LEARN MORE & REGISTER

"We LOVED LOVED what you did for us. Our year-end campaign increased 50% in returns and was up 28% in the number of donors. The segmentation, the letter content, and the personalization all impacted our fantastic outcome.”

KELLY McDYRE President and CEO, Faith's Lodge

"We LOVED LOVED what you did for us last year. Our year-end campaign increased 50% in returns and was up 28% in the number of donors. The segmentation, the letter content, and the personalization all impacted our fantastic outcome.”

KELLY McDYRE President and CEO, Faith's Lodge

We're Julie Cooper and Brett Cooper.

(100% human, thank you very much!)

We help nonprofit professionals like you get to the next level of revenue and impact with expert fundraising communications.

You can do more of the work you love, with more money for your mission — and transform more lives every day of the year.

When you're ready, let's talk about your fundraising needs. The first call is always free. Book your call now.

Part of the crew with . . .

Join thousands of smart fundraisers who receive weekly tips, insights, and resources.

The Fundraising Writing Newsletter:
Free, weekly, helpful, fun! Sign up now 👉 👉

"With one simple newsletter tip you have helped to elevate our donor-communications and deepen relationships almost effortlessly. I literally use this every day even in my personal communications it's so good."

Michelle R., Cancer Foundation

The Fundraising Writing Newsletter:
Free, weekly, helpful, fun! Sign up now👇👇

Subscribe to the Fundraising Writing Newsletter

Join thousands of smart fundraisers and receive weekly tips, insights, and resources directly from Julie and Brett.

You have big plans for your cause...

The problem is, you're not raising as much money as you know you could. Finding someone with the expertise to write fundraising that attracts and retains donors can be challenging, especially with a limited budget to hire a full-time copywriting pro.

Despite your best efforts, you may feel stuck on the fundraising hamster wheel, going around and around without making much progress. And feeling overwhelmed with your workload and targets.

But there's good news: You can create powerful fundraising messages that meet donors where they are in their journey. With our copywriting, designing, and consulting services, we can custom-tailor a plan that's right for you — and help you execute your donor communications projects so you can achieve your most ambitious goals.

Contact us today to find out if partnering with us may be a good fit for you.

You and your donors heal the world every day.
We help you keep it that way.

OUR TYPICAL FUNDRAISING COPYWRITING, CONSULTING, AND TRAINING SERVICES

Copywriting, Designing, and Consulting:

Direct Mail Appeal Campaign
Send your donors an emotionally driven and persuasive fundraising direct mail pack. Acquisition, renewal, annual, upgrade (monthly/ mid-level), special occasion.
Integrated Direct Mail and Digital Campaign
Adapt your direct mail campaign to all your digital channels, including email and social media.
Email and Social Media Campaign
Harness the power of your online channels and activate your donors' generosity with donor-centered email campaigns and Facebook ads.
Direct Mail Money-Raising Newsletter
Give your donors a heart-warming, donor-relevant newsletter that lets them see their impact, feel your appreciation, and know that they are still needed.
Annual Report
Also known as a gratitude report or impact report, this piece of communication highlights the organization's major accomplishments of the year thanks to the generosity of donors.
Email Welcome Series
Send an automated email series that nurtures the relationship between a new supporter and your organization.
Direct Mail Donor Welcome Pack
Start the relationship off right! Greet your new donors with a heart-tugging, warm welcome to your organization.
Donor Communications Audit
Learn the strengths, weaknesses, and opportunities with a detailed audit of your digital and print fundraising communications.
Case for Support
Give donors a bold fundraising piece that casts a vision for a better future and motivates donors to get involved. This could be a general case statement or one specific to a campaign or program.
Website Makeover
Enhance your donor's experience with compelling and clear website copy that tugs on heartstrings and encourages the donation.
Supporter Connection Survey
Take advantage of the most powerful donor communication tool to increase revenue massively within your own donor list.
Fundraising Copywriting Reviews
Receive an in-depth critique of your current fundraising project before it gets into your donors' hands. Fundraising appeals, newsletters, thank you communications, website pages, emails, social ads, and more.
Copyediting
Protect your investment by giving your fundraising piece the attention it needs before sending it to donors.

Training & Coaching...

Donor Communications Coaching
If you already have an internal team working on your donor communications but need expert guidance, coaching could be for you! We will help you with your fundraising writing strategy and guide you to achieve your goals. We'll also give you ongoing feedback on your direct mail, email, website, and social media. Customized just for you!
Fundraising Writing Training
If you or your team need fundraising copywriting training, we can help. We'll design the training specifically to meet your organization's and staff's needs.

"I'm buried alive with thanking all the donors coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we've had. Our response rates and average gift rates were up, and we learned some great new executional pieces to help us next year! Thank you so much!

WHITNEY SPRINGSTON Marketing Director, Idaho Youth Ranch

"I'm buried alive with thanking all the donors coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we've had. Our response rates and average gift rates were up, and we learned some great new executional pieces to help us next year! Thank you so much!

WHITNEY SPRINGSTON Marketing Director, Idaho Youth Ranch

Julie's message to you about our fundraising writing services

BOOK A FREE CALL

READ THE VIDEO TRANSCRIPT

Hi there. I'm Julie Cooper. And I'm so glad you're here watching this video.

I don't know exactly what brought you here today. But I do have some guesses.

Maybe you and your team are spread too thin. And you could use someone who can create some or all of your donor communications.

Or maybe you need help finding supporters in your file who are ready to do more with you.

You need more mid-level and major donors... more donors who will create matching funds for your campaign... more gifts and wills... and more monthly givers.

Or maybe you're not sure exactly what to do next to raise the kind of money you need from individual donors. And you'd really like some guidance and expert help.

Brett and I specialize in donor communications, both print and digital. And we have seen time and again, that donors who feel more and care more, give more.

You can make that magic happen when you fundraise and steward donors properly throughout the year.

Now, you may think that hiring outside help is expensive. Many other nonprofits would agree.

They're cautious, timid, they don't trust 'return on investment' the way successful organizations eagerly do.

Truth is — and I probably don't have to tell you this because you live it day in and day out —that organizations need to spend money on the right people, the right services, and on the right systems to make money.

And while we can't guarantee specific results, there's every reason to believe that your investment can increase giving significantly — even doubling it in a single year, thanks to better communications sent to the right people at the right times with the right messages.

Also, by offloading some or all of your donor comms, you and your team can work on the things that only you can do, and that desperately need your expertise and time.

So by partnering with us and leveraging our efforts and our areas of mastery, you will be able to raise more money, hit your goals and move your mission forward.

That sounds good, doesn't it?

Okay, so I'll cut to the chase. Here's how it works.

First, you book a free Zoom call with me. And I'm excited to learn about your challenges and your cause. We can talk about our fees and your budget. And we can talk about what working together might look like.

I'll also be transparent about our availability. We are a small agency by design. So we need to be selective about the clients we take on and when.

Second, if we're a good fit for each other, you'll let us help you stir your donors hearts to action with our guidance and our custom donor communications for your organization.

And finally, you can breathe easy because you're focusing on what you do best while we help you get the projects you need done to keep your donors engaged and feeling great about the impact they're helping to create.

So right now, click the button below to schedule your free call today — so you can start raising money for your cause... more than you thought possible.

I really look forward to chatting with you soon.

Your Donor Comms Plan for 2025

Book a FREE call. We're excited to learn about you, your cause, and your challenges.

Let us help you stir donors' hearts to action with expert donor communications and coaching!

Breathe easy! Focus on what you do best while we help you next-level your results!

You're in good company.
We've worked with many cause-driven organizations, such as...

Forest & Bird, Idaho Youth Ranch, Silent Spring Institute, Orbis, United Way, Moceanic, Friends of the Blue Hills, The Sentencing Project

WHAT CLIENTS SAY ABOUT US...

"We LOVED LOVED what you did for us last year. Our year-end campaign increased 50% in returns and was up 28% in the number of donors. The segmentation, the letter content, and the personalization all impacted our fantastic outcome." ~ Kelly McDyre, President and CEO, Faith's Lodge
"Thank you! Working with you both has made my life 1,000 times easier! I can't thank you enough!" ~ Kendra Seymour, Vice Chair, Change the Air Foundation, Inc.
"Just want to share and celebrate our end-of-year fundraising and appeal. Our donations in December 2024 were 147% more than December 2023! In addition, our retention rate was 67% at year-end. I was really hoping for 70%, but I'll take 67%. I think our highest in 2023 was 48%. Thanks for your help and encouragement." ~ Linda Gregersen, Member of the Board, Zambia Mission Fund
"Julie's fundraising plan made me look like a genius. Following it increased our fundraising 6 times over!" ~Lynette Devine, Founder, Chi-Town Pitties, Inc.
"I’m buried alive with thanking all the donors who are coming in through these appeals!" ~Whitney Springston, Director of Marketing, Idaho Youth Ranch
"What a joy it was working with you both this year! Thank you for capturing the beauty and impact of our parks and guiding our team to a successful year-end campaign! We look forward to working with you all again in the future! ~Development Team, Montgomery Parks Foundation
"Your writing is off the charts. The writing project meets all the criteria and goals we hoped to accomplish. I am fully confident that this will be, hands down, the best-written award proposal the foundation will receive." ~Ted Baker, Executive Director, Innovation Connector
"I appreciate your time with us yesterday and all the valuable help you provided during the training. I'm sure that our writing will improve with much thanks to you." ~Florence, Fundraiser (USA)
"Julie saved me hours of work and increased our donations and supporters through the persuasive copywriting she did for us. She was able to bring life to our fundraising materials by taking the time to understand our work and our audience." ~Laura Flamion, Operations Manager / DuPage County Animal Services
"The training session was fabulous and I am so glad we were able to do it! Thanks for teaching us how to be rockstar copywriters!" ~Heather Koslov, Development Director, The Sentencing Project
"I can’t thank Julie enough for inspiring me to take our fundraising to the next level and showing our team what is possible!" ~Kristin Senne, Executive Director, Humanitarian Service Project

4X your results too?

"You helped us rock our year-end appeal! Donations went from $13,968 last year to $66,694 this year!”

YEOU-CHANG MA, Exectutive Director, Children’s Orchestra Society

We love our clients and handpick them carefully

The relationship needs to be a good fit for everyone. We prefer focusing our attention on a small number of nonprofits. And our structure allows our clients many advantages. Here are a few...

No long-term contracts that lock you in if it’s not working out for you. You can start with a trial project to see how we work together. We have a simple 2-page agreement that covers the basics so everything is clear upfront.

It's easy to work with us. Our billing makes it simple for you to get what you need when you need it. If one project needs to pause temporarily for whatever reason — no problem. We can quickly pivot to another consulting, writing, or training need.

When you hire us, work flows seamlessly from one project to another. We move quickly to the next project without wasting any time in the quoting and approval process. This means work gets to you faster.

SOME THINGS YOU SHOULD KNOW ABOUT US AND HOW WE WORK

Type of work — The work we do for you may consist of writing, researching, editing, planning, interviewing, designing, coaching, consulting, and training.
Speed of work — We work faster than the average. We’re focused and interested in turning work around quickly for you.
Responsiveness — And we’re very responsive. We’ll get back to you quickly. You’ll always know where you stand on the progress of the work.
Flexible — As mentioned above, we can easily and quickly pivot between projects… or work on multiple projects at once. If you're committed to us, we're committed to you.
Correspondence — We will correspond with you based on your preferences. This can include communication via video meetings, phone, text, direct messages, and email. If you’d like us to be active in your project management platform (e.g., Asana, Trello, Monday), we can do that too.
You're in good hands. We help guide you to focus on the most impactful donor communications activities based on where you are now in your fundraising. And we take projects off your plate, giving you back mental real estate and reducing worry.

* * * * * * * * * * *

Are you telling the right stories in the right ways to move hearts to action? Brett has over 20 years of storytelling experience — in fundraising writing, screenwriting, short story writing, conventional novel writing, collaborative novel writing, and teaching writing. This background comprising different modes of storytelling provides a kind of “network effect” that helps us be able to do justice to all of your stories . . . so your supporters fully feel their impact. Brett's extensive experience — coupled with Julie's marketing, fundraising, sales, copywriting, and designing chops — gives your organization a powerhouse of a team.

* * * * * * * * * * *

We believe impactful fundraising copywriting is "phil-psych" based. Philanthropic Psychology is the study of how people love humankind (Institute for Sustainable Philanthropy, UK). Donor communications that raise the most money mirror what donors say about themselves when they give. Caring about donors and celebrating the kind of people they are — and the values they hold dear — is the key to successful fundraising. If donors feel great about who they are when they give, they’ll give, give again, and give more. ❤️

READY TO TALK?

"Julie's one of the greatest fundraising copywriters you'll ever meet. To quote Carly Simon, Nobody does it better.”

RACHEL MUIR Keynote Speaker and Founder, League of Extraordinary Fundraisers

"I love your newsletter! It's one of the few I read all the way through." ~Kris C., nonprofit writer

Fundraising Writing Newsletter

Every week, you'll receive an email newsletter that's informative, practical, and even, we daresay, pretty fun.

Keep up to date. We'll bring you the latest tips, resources, strategies, and insights. There's always more to explore in the world of fundraising writing.

It’s FREE. Unsubscribe whenever you want.

Subscribe today, and we'll see you in your inbox soon!

WHAT NONPROFIT PROFESSIONALS LIKE YOU ARE SAYING ABOUT OUR NEWSLETTER...

"Every time I see your newsletter pop in my inbox and I’m busy doing something else, I think, 'I’ll have a quick look at the intro and then read it later' ... but then I just can’t stop and end up reading all the way through. Such is the amaze-ability of your writing! Thanks for all you do to inspire us 😊 ~Jen
"I just want to say that I get a lot of emails in my inbox on the regular (as you can imagine). Yours is one of the few that I make sure I save and read (almost) in its entirety (and I often refer back to them). Thank you for providing concise, actionable content to make me a better (fundraising) writer." ~Shauna
"I’ve been vivaciously reading your fundraising newsletter for at least a couple of years now, and I wanted to thank you and Brett wholeheartedly for your generosity in sharing your wise insights. I am sure there are so many others on your dissemination list who are incorporating your tips and tricks into their daily work. You are both so awesome and light-hearted and make it fun – even when our days are so hectic I can count on you to keep us grounded and motivated. ~Michelle
"I LOVE YOUR FUNDRAISING WRITING NEWSLETTER. It's a must-read! You write brilliantly because you find a way of making me feel like I'm your BFF. I save every issue!" ~Danielle
"I love your newsletter… so chock-full of good stuff!" ~Lisa
"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away." ~Mike
"This is a great email with lots of really helpful information, Julie! And I love the delicious cake analogy and the adorable photo of your son with his cake!" Thanks for always sharing such valuable information and in such a fun way." ~Elizabeth
I’m at my desk much earlier this morning because of a long list of to-dos. Still, I took the time to open my email from you and, boy! am I glad I did. Your point of view article is GOLD! Solid takeaways I can take hold of. POVs to rediscover, a clear example, and a simple-to-understand walkthrough of the stages and considerations. ~Elaine
"Thank you for your newsletter and the resources in it. I always learn something. I really appreciate all the hard work you put into this." ~ Britt
"I so enjoy your emails. I receive many fundraising emails every week, and I must say that I have saved and re-read many of the ones you had authored! Thank you for your wisdom, energy, and willingness to help those of us in trying to be successful in a profession that has changed so rapidly in the last few years." ~Jim
"Thanks for the 'Show, don't tell' examples. Very informative." ~Michael
"Thanks for the guide you gave away in your newsletter. Very useful, nice work putting it together!" ~Alex
"You made me cry! With your NEWSLETTER! Thank you for being so brilliant, so generous, and so down to earth!" ~Sarah
"Thank you so very much for your email! I found it very informative and inspiring." ~James
"These are great. Light with good take-aways. Thank you." ~Karen
"Many thanks for all the great content you consistently put out!" ~Theresa
Thank you for sharing your skills and expertise to empower charity pros like me. You are an incredible writer and a valued member of my inbox. ~Elaine

"If you're fundraising, you should subscribe to Julie and Brett Cooper's Fundraising Writing newsletter. It's 1 of the 5 most important e-newsletters for fundraising communicators."

TOM AHERN Fundraising Author, Speaker, Copywriter

We are trained and experienced in many core integrated marketing and fundraising disciplines.

OUR FUNDRAISING AND MARKETING AREAS OF EXPERTISE...

Fundraising copywriting tips from the blog

Are you looking for your "lucky duck" fundraising stories?

Is your donor newsletter leaving love — and money — on the table?

SIM ONE: an unforgettable true love and fundraising story

GO TO THE BLOG

We'd love to hear about your project or ongoing donor communications need

Our agency is small and mighty, and we can give your organization the attention and service you deserve. We'd love to chat with you to see how we can help meet your fundraising goals. The first call is always FREE.

"Fundraising Copywriter Julie Cooper sends out an utterly captivating newsletter that never fails to get your thought wheels in motion. Don't miss it!”

PAMELA GROW Fundraising Expert, Trainer, and Writer of The Grow Report, a newsletter with over 40,000 subscribers

We've been guest experts on podcasts and trainers in workshops and webinars, including...

WHAT TRAINING ATTENDEES SAY ABOUT US

"Julie Cooper is one of the best minds in our industry!"

Christiana Stergiou Moceanic Co-founder, Trainer, and Fundraising Expert

Should we work together?

Let's talk about how our fundraising writing, designing, training, and coaching services may help your nonprofit thrive.

BOOK A FREE CALL

🚨 Fundraising Training Alert:
How To Write a Fabulous Case for Support -with Tom Ahern on March 30th @ 1:00 PM ET
LEARN MORE & REGISTER

Does your fundraising bring in as much money as it could?

🚨 Fundraising Writing Training Alert!

Super-sized webinar with Tom Ahern

Writing Your Case for Support

(with a mini-tour of annual reports)May 29, 2025 @ 1:00 PM Eastern (Replay available after for all registrants)

"We LOVED LOVED what you did for us. Our year-end campaign increased 50% in returns and was up 28% in the number of donors. The segmentation, the letter content, and the personalization all impacted our fantastic outcome.”

"We LOVED LOVED what you did for us last year. Our year-end campaign increased 50% in returns and was up 28% in the number of donors. The segmentation, the letter content, and the personalization all impacted our fantastic outcome.”

We're Julie Cooper and Brett Cooper.

(100% human, thank you very much!)

We help nonprofit professionals like you get to the next level of revenue and impact with expert fundraising communications.

Join thousands of smart fundraisers who receive weekly tips, insights, and resources.

Subscribe to the Fundraising Writing Newsletter

You have big plans for your cause...

You and your donors heal the world every day. We help you keep it that way.

OUR TYPICAL FUNDRAISING COPYWRITING, CONSULTING, AND TRAINING SERVICES

Training & Coaching...

"I'm buried alive with thanking all the donors coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we've had. Our response rates and average gift rates were up, and we learned some great new executional pieces to help us next year! Thank you so much!

"I'm buried alive with thanking all the donors coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we've had. Our response rates and average gift rates were up, and we learned some great new executional pieces to help us next year! Thank you so much!

Julie's message to you about our fundraising writing services

READ THE VIDEO TRANSCRIPT

Your Donor Comms Plan for 2025

Book a FREE call. We're excited to learn about you, your cause, and your challenges.

Let us help you stir donors' hearts to action with expert donor communications and coaching!

Breathe easy! Focus on what you do best while we help you next-level your results!

You're in good company. We've worked with many cause-driven organizations, such as...

WHAT CLIENTS SAY ABOUT US...

4X your results too?

"You helped us rock our year-end appeal! Donations went from $13,968 last year to $66,694 this year!”

We love our clients and handpick them carefully

No long-term contracts that lock you in if it’s not working out for you. You can start with a trial project to see how we work together. We have a simple 2-page agreement that covers the basics so everything is clear upfront.

It's easy to work with us. Our billing makes it simple for you to get what you need when you need it. If one project needs to pause temporarily for whatever reason — no problem. We can quickly pivot to another consulting, writing, or training need.

When you hire us, work flows seamlessly from one project to another. We move quickly to the next project without wasting any time in the quoting and approval process. This means work gets to you faster.

SOME THINGS YOU SHOULD KNOW ABOUT US AND HOW WE WORK

"Julie's one of the greatest fundraising copywriters you'll ever meet. To quote Carly Simon, Nobody does it better.”

Fundraising Writing Newsletter

WHAT NONPROFIT PROFESSIONALS LIKE YOU ARE SAYING ABOUT OUR NEWSLETTER...

"If you're fundraising, you should subscribe to Julie and Brett Cooper's Fundraising Writing newsletter. It's 1 of the 5 most important e-newsletters for fundraising communicators."

We are trained and experienced in many core integrated marketing and fundraising disciplines.

OUR FUNDRAISING AND MARKETING AREAS OF EXPERTISE...

Fundraising copywriting tips from the blog

Are you looking for your "lucky duck" fundraising stories?

Is your donor newsletter leaving love — and money — on the table?

SIM ONE: an unforgettable true love and fundraising story

We'd love to hear about your project or ongoing donor communications need

"Fundraising Copywriter Julie Cooper sends out an utterly captivating newsletter that never fails to get your thought wheels in motion. Don't miss it!”

We've been guest experts on podcasts and trainers in workshops and webinars, including...

WHAT TRAINING ATTENDEES SAY ABOUT US

"Julie Cooper is one of the best minds in our industry!"

Should we work together?

Where Can I Send Your Welcome Email Series Guide?

(with a mini-tour of annual reports)

May 29, 2025 @ 1:00 PM Eastern

(Replay available after for all registrants)

You and your donors heal the world every day.
We help you keep it that way.

You're in good company.
We've worked with many cause-driven organizations, such as...