"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you.
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Professor Russell James reveals the science behind legacy giving that works. We're all ears!
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A poster from the 1800s show why knowing donors isn't enough. Learn to write with genuine care....
Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....
In 2024, Brett called an AI backlash early. Now he's doubling down with evidence it's imminent....
Learn when — and how — to strategically interrupt your fundraising stories for better results.
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Keep your eyes open for story moments that can create powerful, unexpected emotions in donors.
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A good donor newsletter makes donors feel their impact so strongly they may want to give again!...
SIM ONE, A raw, unforgettable love story by Tom Ahern that redefines life, loss and living bold...
Do you only search for stories when deadlines hit? Create a year-round story collecting system....
Why donors hesitate with legacy gifts, and what organ donation research shows to make it easier...
Do you want donors to feel your story? Learn when to add story details... and when to hold back...
