"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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Is your fundraising worth the time? Check out these 9 tips to help your donor comms stand out.
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Survey: AI in appeals raises donor concerns. Donors want transparency, choice, and control.
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First, shape your letter’s prime real estate ((the spots donors see)) then finish the rest.
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The simple -ING verb technique that makes your fundraising stories feel like 'you are there'
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Lead your fundraising message with what YOUR reader can do, not what other donors have done.
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Learn Aristotle's 3 persuasion words--pathos, ethos, logos--for fundraising that really works.
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A simple shift in your writing will have a big impact on how your donors feel and respond...
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Multiple reviewers can dilute your fundraising message until it sounds exactly like AI copy.
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This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you...
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Professor Russell James reveals the science behind legacy giving that works. We're all ears!
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A poster from the 1800s show why knowing donors isn't enough. Learn to write with genuine care....
Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....
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