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7 fundraising appeal writing essentials and 5 what-ifs

This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you. 

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Top 10 legacy fundraising strategies

Professor Russell James reveals the science behind legacy giving that works. We're all ears!

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Donor-focused writing lessons from a Victorian poster

A poster from the 1800s show why knowing donors isn't enough. Learn to write with genuine care....

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1 thing we all share 🫶

Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....

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What Brett's tracking in AI and why it matters

In 2024, Brett called an AI backlash early. Now he's doubling down with evidence it's imminent....

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Fundraisers should— MOO, interrupting cow! 🐮

Learn when — and how — to strategically interrupt your fundraising stories for better results.

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Are you looking for your "lucky duck" fundraising stories?

Keep your eyes open for story moments that can create powerful, unexpected emotions in donors.

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Is your donor newsletter leaving love — and money — on the table?

A good donor newsletter makes donors feel their impact so strongly they may want to give again!...

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SIM ONE: an unforgettable true love and fundraising story

SIM ONE, A raw, unforgettable love story by Tom Ahern that redefines life, loss and living bold...

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You don't need to scramble for your fundraising stories (there's a better way)

Do you only search for stories when deadlines hit? Create a year-round story collecting system....

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What organ donations can teach us about bequest fundraising

Why donors hesitate with legacy gifts, and what organ donation research shows to make it easier...

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Please don't "over spice" your fundraising stories

Do you want donors to feel your story? Learn when to add story details... and when to hold back...

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