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"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!"   ~Mike S., fundraiser from Texas

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Is your donor newsletter leaving love — and money — on the table? Feb 24, 2025

A good donor newsletter makes donors feel their impact so strongly they may want to give again ...

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SIM ONE: an unforgettable true love and fundraising story Feb 20, 2025

SIM ONE: A raw, unforgettable love story that redefines life, loss, and living boldly.

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You don't need to scramble for your fundraising stories (there's a better way) Feb 12, 2025

Do you only search for stories when it's time to write an appeal or a newsletter?

 

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What organ donations can teach us about bequest fundraising Jan 22, 2025

Why your donors hesitate with bequest gifts (and how to make it easier). 

 

 

When his dad d...

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Please don't "over spice" your fundraising stories Jan 15, 2025

Want donors to feel your story? Learn when to add details — and when to hold back.

 

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I agree with JP: nostalgia will be big in 2025 (in your fundraising too?) Jan 08, 2025

The world's changing fast. Here's why looking back could boost your future donations.

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Don't AI-ify your fundraising story notes! Jan 01, 2025

When AI polishes your stories, it erases what donors care about most. Here's what to do.

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Do you follow Jeff Brooks' 10 Commandments of Fundraising? Dec 18, 2024

These timeless principles of fundraising don't cost a penny. But they could raise millions.

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Make your fundraising sparkle: 5 examples for you Dec 11, 2024

Real examples from my mailbox show how small changes can make your appeals shine bright.

 

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Q&A: Thinking of sending a fundraising letter from two people? Oct 24, 2024

One voice speaks louder than two. Here's how to handle multi-signature appeals gracefully.

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Q&A: Major gift dilemma: Acknowledge it in your next appeal? Oct 20, 2024

Should you mention that big donation in your appeal? The answer might surprise you. 

 

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Jeff Brooks on not treating your donors like ATMs (VIDEO) Sep 18, 2024

Recent donors are your best prospects. Jeff explains why holding back could hurt you. 

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