In the previous post, I answered a question about replacing an appeal letter with a newsletter. I received follow up questions and thought I'd answer one here so everyone can benefit.
Fundraising Writing email subscriber Mary Ann asks:
"Would you have this (the appeal letter and newsletter) in the same envelope? I ask because I've seen this from other organizations. Or are you talking two different mailings—one would be an appeal letter and then a few months later, follow it up with a newsletter showing the impact?
Fundraising Writing email subscriber Kelsey emailed me a great question. She asks:
“We normally send two fundraising letters per year; one in the Spring and one in the Fall… What are your thoughts on sending out an appeal letter that is designed more to reflect a newsletter with a compelling ask…? I just don’t know how effective newsletters are in raising money compared to a fundraising letter.”
Do you sometimes feel like you're just guessing when you write fundraising social media posts? If so, you're not alone. It can be difficult to know what to write to persuade someone to make a donation.
I created a cheat sheet for you to show a simple formula you can use to write powerful fundraising messages in your social media posts.
Updated: May 2020—It's difficult to know how to navigate our fundraising during the coronavirus crisis. The good news is that there have been extraordinary fundraising resources developed in the last month to help you. I’ve sifted and sorted through many free fundraising resources. After finding the best, I created a detailed resource list.