Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...

Did you ever have a homemade Halloween costume?

If you did, I bet you remember it well.

Homem...

Dropping things is bad, right?

Depends on what you're dropping.

Bad things to drop include: c...

Fishing. Maybe you hate it, maybe you love it. (Maybe it's not even on your sonar.)

Regardless...

Do you ever hear a song lyric wrong ...

... and then it stays stuck in your head that way?

Ta...

Brett here:

I used to write "Daily Thoughts" – aka, me trying to be quotable from 2014 to 2021...

Isn't it weird that we all have bones?

Even as a kid, you know they're in you, under your skin...

"Don't put that in there!" 

This is how Julie replied to my beloved first idea for a subject l...

Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by an America...

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraisin...

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

Fo...

 In a way, subject lines are a microcosm of fundraising.

Writing them can be maddening, myster...