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"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!"   ~Mike S., fundraiser from Texas

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I agree with JP: nostalgia will be big in 2025 (in your fundraising too?) Jan 08, 2025

The world's changing fast. Here's why looking back could boost your future donations.

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Don't AI-ify your fundraising story notes! Jan 01, 2025

When AI polishes your stories, it erases what donors care about most. Here's what to do.

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Make your fundraising sparkle: 5 examples for you Dec 11, 2024

Real examples from my mailbox show how small changes can make your appeals shine bright.

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Q&A: Thinking of sending a fundraising letter from two people? Oct 24, 2024

One voice speaks louder than two. Here's how to handle multi-signature appeals gracefully.

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Q&A: Major gift dilemma: Acknowledge it in your next appeal? Oct 20, 2024

Should you mention that big donation in your appeal? The answer might surprise you. 

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Jeff Brooks on not treating your donors like ATMs (VIDEO) Sep 18, 2024

Recent donors are your best prospects. Jeff explains why holding back could hurt you. 

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9 ways you can nudge donors to act in your appeals... Aug 20, 2024

Close the gap between your donors reading an appeal and giving with these proven techniques....

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Fundraising 101: You're writing a scene, not an article... Aug 05, 2024

Want donors to feel your mission? Stop writing articles. Start setting scenes instead.

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Your donors have a heart. Don't lose them with logic... Jun 18, 2024

Logic alone won't move hearts. Why emotional appeals inspire donors to give.

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Figuring the ask amount values on your donation page (VIDEO) Jul 09, 2023

 

VIDEO VIEW TIME: 1 MINUTE, 16 SECONDS

 Fundraisers, are you unclear on how to...

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Are you burying the ask in your fundraising appeals? (VIDEO) Jul 09, 2023

 

VIDEO VIEW TIME: 1 MINUTE, 21 SECONDS

Fundraisers, are you burying the ask in your...

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The power of “holding hands” in your fundraising... Feb 19, 2023

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Brett here:

If (like me) you were around for Hands Across America in 1986...

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