How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

My issue is that all the direct appeal trainings I’ve participated in say the best appeals talk about an immediate need and the more dire it is, the better.
That tenet goes against all of our...
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How to Self-Edit Your Fundraising Writing

Some things just go better together...

... peanut butter and jelly
... Scooby-Doo and Shaggy
... the Covid vaccine and your left arm

Writing and editing are two peas in a pod, too.

Putting words on the page is an ugly task. (You should see this blog post in its first draft. It ain't pretty. )...

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Fundraising Writing Tips From a TikTok and Twitter Meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

Instantly, I thought, "I've gotta have it."

I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....

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7 Boring Ways to Transform Your Fundraising

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. (Yes, that’s just as exciting as it sounds.)

My liberal arts education hadn’t trained me to sell anything. Puzzled yet determined, I...

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Writing a Fundraising Appeal? Do This First

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usually provides a full-page creative brief. Essentially, the brief is the plan for the project.

This time, though, I didn't get any such plan. The client's attention was focused on another important...

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How To Write an Opening Line for Your Fundraising Appeal

Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your first crush. Your first apartment. Your first day at a new job.

I'll never forget the first time I met each of my four children. The picture below is the first family photo taken after my husband and I...

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