The 1 Forrest Gump Fundraising Secret You Need

       As a donor, I sometimes daydream about the charities I support and wonder what it would be like to be there to see my gifts at work ...

       … to see a child as she wakes up from a sight-saving surgery on the Flying Eye Hospital …

...

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3 Tips for Personalizing Your Fundraising Appeals

Your name is important to you. It's true, isn't it?

Even if you are in a room with many people chatting, you likely have "selective hearing" for your name.

When someone says your name, your brain has an amazing ability. It can focus on that one bit of information while simultaneously ignoring...

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A Playlist to Get You in the Mood for Your Fundraising Appeal Writing

Need a little inspiration as you approach the busiest fundraising season of the year?

I got you!

Here is a playlist I curated with you in mind. You can listen to it on Spotify, Apple Music, or watch each music video on YouTube. I hope you enjoy listening to it as much as I enjoyed...

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How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.

That tenet goes against all our messaging, which is...

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How to Self-Edit Your Fundraising Writing

Some things just go better together...

... peanut butter and jelly
... Scooby-Doo and Shaggy
... the Covid vaccine and your left arm

Writing and editing are two peas in a pod, too.

Putting words on the page is an ugly task. (You should see this blog post in its first draft. It ain't pretty. )...

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Fundraising Writing Tips From a TikTok and Twitter Meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

Instantly, I thought, "I've gotta have it."

I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....

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7 Boring Ways to Transform Your Fundraising

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. (Yes, that’s just as exciting as it sounds.)

My liberal arts education hadn’t trained me to sell anything. Puzzled yet determined, I...

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Writing a Fundraising Appeal? Do This First

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usually provides a full-page creative brief. Essentially, the brief is the plan for the project.

This time, though, I didn't get any such plan. The client's attention was focused on another important...

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How To Write an Opening Line for Your Fundraising Appeal

Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your first crush. Your first apartment. Your first day at a new job.

I'll never forget the first time I met each of my four children. The picture below is the first family photo taken after my husband and I...

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