
"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
SUBSCRIBEThe world's changing fast. Here's why looking back could boost your future donations.
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When AI polishes your stories, it erases what donors care about most. Here's what to do.
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Real examples from my mailbox show how small changes can make your appeals shine bright.
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One voice speaks louder than two. Here's how to handle multi-signature appeals gracefully.
...Should you mention that big donation in your appeal? The answer might surprise you.
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Recent donors are your best prospects. Jeff explains why holding back could hurt you.
...Close the gap between your donors reading an appeal and giving with these proven techniques....
Want donors to feel your mission? Stop writing articles. Start setting scenes instead.
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Logic alone won't move hearts. Why emotional appeals inspire donors to give.
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VIDEO VIEW TIME: 1 MINUTE, 16 SECONDS
Fundraisers, are you unclear on how to...
VIDEO VIEW TIME: 1 MINUTE, 21 SECONDS
Fundraisers, are you burying the ask in your...