"You helped us rock our year-end appeal! Donations went from $13,968 last year to $66,694 this year!” ~Yeou-Chang Ma, Children’s Orchestra Society

NEWSLETTER
You Can't Feel "Empty Urgency"

 In a way, subject lines are a microcosm of fundraising.

Writing them can be maddening, mysterious, marvelous...

They are tantalizingly short. They can be infuriatingly tricky. But, if you're up for a challenge, they're good fun.

That's why I like to study subject lines, to turn them...

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