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"Homemade" fundraising as charming as these Halloween costumes

Did you ever have a homemade Halloween costume?

If you did, I bet you remember it well.

Homemade is not something you can easily forget.

In Cooper family lore, top homemade costume honors go to the cardboard box robots of 2006.

Here's what they looked like, along with the first part of a "mom...

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You Can't Feel "Empty Urgency"

 In a way, subject lines are a microcosm of fundraising.

Writing them can be maddening, mysterious, marvelous...

They are tantalizingly short. They can be infuriatingly tricky. But, if you're up for a challenge, they're good fun.

That's why I like to study subject lines, to turn them...

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How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.

That tenet goes against all our messaging, which is...

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Fundraising Writing Tips From a TikTok and Twitter Meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

Instantly, I thought, "I've gotta have it."

I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....

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