"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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"Homemade" fundraising as charming as Halloween costumes...
Dec 01, 2022
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Did you ever have a homemade Halloween costume?
If you did, I bet you remember it well.
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Beyond the deadline: Subject lines that move donors...
Mar 10, 2022
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In a way, subject lines are a microcosm of fundraising.
Writing them can be...
How to balance doom & gloom with happy & hopeful in your appeal...
Sep 22, 2021
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I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam...
Fundraising writing tips from a TikTok and Twitter meme?
Sep 10, 2021
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As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
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