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"Homemade" fundraising as charming as Halloween costumes...

Did you ever have a homemade Halloween costume?

If you did, I bet you remember it well.

Homem...

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Beyond the deadline: Subject lines that move donors...

Β In a way,Β subject lines are a microcosm of fundraising.

Writing them can be maddening, myster...

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How to balance doom & gloom with happy & hopeful in your appeal...

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writ...

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Fundraising writing tips from a TikTok and Twitter meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

βœ¨πŸ‘šβœ¨

I...

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