"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!"Â Â Â ~Mike S., fundraiser from Texas
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 Lead your fundraising message with what YOUR reader can do, not what other donors have done.
...Did you ever have a homemade Halloween costume?
If you did, I bet you remember it well.
Homem...
 In a way, subject lines are a microcosm of fundraising.
Writing them can be maddening, myster...
I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writ...
As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
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I...
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