"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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Is your "Johnson Box" talking to the wrong person?
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Lead your fundraising message with what YOUR reader can do, not what other donors have done.
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"Homemade" fundraising as charming as Halloween costumes...
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Did you ever have a homemade Halloween costume?
If you did, I bet you remember it well.
Homem...
Beyond the deadline: Subject lines that move donors...
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In a way, subject lines are a microcosm of fundraising.
Writing them can be maddening, myster...
How to balance doom & gloom with happy & hopeful in your appeal...
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I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writ...
Fundraising writing tips from a TikTok and Twitter meme?
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As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
✨👚✨
I...
