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Fundraisers should— MOO, interrupting cow! 🐮

Learn when — and how — to strategically interrupt your fundraising stories for better results.

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Jeff Brooks: "Keep asking recent donors" (VIDEO)

Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....

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9 ways you can nudge donors in your appeal to make a gift

Close the gap between your donors reading an appeal and giving with these proven techniques.

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You should be an "ask dropper" ... (Part 2)

Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...

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