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Top 10 legacy fundraising strategies

Professor Russell James reveals the science behind legacy giving that works. We're all ears!

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What organ donations can teach us about bequest fundraising

Why donors hesitate with legacy gifts, and what organ donation research shows to make it easier...

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Prof Russell James on the lapsed donors you should NEVER stop mailing (VIDEO)

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There's a certain group of lapsed donors who should ALWAYS receive your fundraising mat...

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