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Top 10 legacy fundraising strategies
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Professor Russell James reveals the science behind legacy giving that works. We're all ears!
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What organ donations can teach us about bequest fundraising
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Why donors hesitate with legacy gifts, and what organ donation research shows to make it easier...
Prof Russell James on the lapsed donors you should NEVER stop mailing (VIDEO)
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There's a certain group of lapsed donors who should ALWAYS receive your fundraising mat...
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