Fishing. Maybe you hate it, maybe you love it. (Maybe it's not even on your sonar.)
Regardless, in fundraising, a fishing metaphor can be helpful.
For example, "The one that got away..."
Your donors are not fish, I know. (Blech!) You don't "catch them" against their...
There's something so special about crayons. The distinct smell.... that waxy feel… the memories of childhood creations that sometimes were displayed on the refrigerator door.
If you’re like me, a crayon was the first drawing tool put into your little pincer grasp when you were a...