"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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Want donors to feel your story? Learn when to add details — and when to hold back.
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When AI polishes your stories, it erases what donors care about most. Here's what to do.
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Want donors to feel your mission? Stop writing articles. Start setting scenes instead.
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"Don't put that in there!"
This is how Julie replied to my beloved first idea for a...
Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by...
In your donor appeals, your endings are so important!
A misplaced story ending means...
As a donor, I sometimes daydream about the charities I support...
My son Mickey was reading a heartbreaking book for his high school English class. The...
