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You don't need to scramble for your fundraising stories (there's a better way)

Do you only search for stories when deadlines hit? Create a year-round story collecting system....

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Please don't "over spice" your fundraising stories

Do you want donors to feel your story? Learn when to add story details... and when to hold back...

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Don't AI-ify your fundraising story notes!

When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...

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Fundraising stories: You're writing a scene, not an article

Want donors to feel the problem and take action? Stop writing articles. Start setting scenes in...

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5 Tips for impactful fundraising interviews (VIDEO)

Watch this short video by Julie for 5 tips for interviewing people for your fundraising stories...

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You can't get donors to FEEL it if you don't feel it first...

"Don't put that in there!" 

This is how Julie replied to my beloved first idea for a subject l...

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Your next appeal: from interview to fundraising story...

Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by an America...

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Do your fundraising stories give away the ending?

In your donor appeals, your endings are so important! 

A misplaced story ending means your app...

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The 1 Forrest Gump fundraising secret you need...

       As a donor, I sometimes daydream about the charities I support and wonder what it would ...

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How to write an impact story to donors [Template]

My son Mickey was reading a heartbreaking book for his high school English class. The Other Sid...

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     Heartable Fundraising Writing Book

    This free book is a practical guide with examples to help you transform your donor comms. We share insights to help you reach your fundraising goals by learning how and why to make your fundraising writing more heartable.❤️