Your name is important to you. It's true, isn't it?
Even if you are in a room with many people chatting, you likely have "selective hearing" for your name.
When someone says your name, your brain has an amazing ability. It can focus on that one bit of information while simultaneously ignoring...
I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writes:
All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.
That tenet goes against all our messaging, which is...
There's something so special about crayons. The distinct smell.... that waxy feel… the memories of childhood creations that sometimes were displayed on the refrigerator door.
If you’re like me, a crayon was the first drawing tool put into your little pincer grasp when you were a...
Last summer, I was given a project to write a content piece. The wonderful nonprofit client usually provides a full-page creative brief. Essentially, the brief is the plan for the project.
This time, though, I didn't get any such plan. The client's attention was focused on another important...
Beginnings are so memorable.
You can probably remember a bunch of "firsts" clearly. Your first crush. Your first apartment. Your first day at a new job.
I'll never forget the first time I met each of my four children. The picture below is the first family photo taken after my husband and I...
