From the Fundraising Writing Newsletter

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1980s Hands Across America picture of young people holding hands in the desert

The power of “holding hands” in your fundraising

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4 free email subject line testers (rated)

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How white space can help you frame your fundraising appeal copy

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You should be an "ask dropper" — part 2

three boys in robot costumes for Halloween

"Homemade" fundraising as charming as these Halloween costumes

Make your fundraising offer the cliffhanger (Star Wars fundraising)

A young Steve jobs holding up an apple

Thank you for the "mental real estate"

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3 Tips for Personalizing Your Fundraising Appeals

How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

Non-Obvious Fundraising Design Tips

Writing a Fundraising Appeal? Do This First

a lit up open sign in a shop with the words How To Write a Ridiculously Spectacular Opening Line for Your Fundraising Appeal

How To Write an Opening Line for Your Fundraising Appeal