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Fundraisers should— MOO, interrupting cow! 🐮

Learn when — and how — to strategically interrupt your fundraising stories for better results.

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Thinking of sending a fundraising letter from 2 people?

One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...

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Jeff Brooks: "Keep asking recent donors" (VIDEO)

Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....

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9 ways you can nudge donors in your appeal to make a gift

Close the gap between your donors reading an appeal and giving with these proven techniques.

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The power of “holding hands” in your fundraising...

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Brett here:

If (like me) you were around for Hands Across America in 1986 ... I'm guess...

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4 free email subject line testers (rated)

 

Julie here:

If you're looking to improve the effectiveness of your email subject lines, you...

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How white space can help you frame your fundraising appeal...

With your appeals, you no doubt work hard to paint word pictures that bring to life your stor

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You should be an "ask dropper" ... (Part 2)

Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...

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"Homemade" fundraising as charming as Halloween costumes...

Did you ever have a homemade Halloween costume?

If you did, I bet you remember it well.

Homem...

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Make your fundraising offer the cliffhanger...

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraisin...

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Thank you for the "mental real estate"

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

Fo...

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3 Tips for personalizing your fundraising appeals...

Your name is important to you. It's true, isn't it?

Even if you are in a room with many people...

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