I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

There's something so special about crayons. The distinct smell.... that waxy feel… the memories of childhood creations that sometimes were displayed on the refrigerator door.

If you’re like me, a crayon was the first drawing tool put into your little pincer grasp when you were a...

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usually provides a full-page creative brief. Essentially, the brief is the plan for the project.

This time, though, I didn't get any such plan. The client's attention was focused on another important...

Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your first crush. Your first apartment. Your first day at a new job.

I'll never forget the first time I met each of my four children. The picture below is the first family photo taken after my husband and I...