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Are you forgetting the ING in your fundraising writing?

The simple -ING verb technique that makes your fundraising stories feel like 'you are there'

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3 words for your fundraising dictionary

Learn Aristotle's 3 persuasion words--pathos, ethos, logos--for fundraising that really works.

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Are you falling into "the AI trap"? (Please no!)

Multiple reviewers can dilute your fundraising message until it sounds exactly like AI copy.

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Nostalgia will be big in 2025 (in your fundraising too?)

The world's changing fast. Here's why tapping into nostalgia could boost your future donations....

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Thinking of sending a fundraising letter from 2 people?

One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...

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