I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraising?
More on the why soon. But first...
(spoilers ahead... for those of you still avoiding Star Wars)
Consider the power of a good cliffhanger.
–Star Wars: The Empire Strikes...
You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.
Before Steve Jobs and Steve Wozniak introduced the Apple Macintosh, computers did not offer multiple fonts. You got 1 font and 1 font only. (Don't like it? Too bad!)
I received an important appeal-writing question from newsletter subscriber Miriam.
All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.
That tenet goes against all our messaging, which is...
As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
Instantly, I thought, "I've gotta have it."
I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....