I received an important appeal-writing question from newsletter subscriber Miriam.
All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.
That tenet goes against all our messaging, which is...
As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
Instantly, I thought, "I've gotta have it."
I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....