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Make your fundraising offer the cliffhanger (Star Wars fundraising)

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraising?

More on the why soon. But first...

(spoilers ahead... for those of you still avoiding Star Wars)

Consider the power of a good cliffhanger.

–Star Wars: The Empire Strikes...

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Thank you for the "mental real estate"

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

For example...

Before Steve Jobs and Steve Wozniak introduced the Apple Macintosh, computers did not offer multiple fonts. You got 1 font and 1 font only. (Don't like it? Too bad!)

Jobs came up...

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The 1 Forrest Gump Fundraising Secret You Need

       As a donor, I sometimes daydream about the charities I support and wonder what it would be like to be there to see my gifts at work ...

       … to see a child as she wakes up from a sight-saving surgery on the Flying Eye Hospital …

...

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How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.

That tenet goes against all our messaging, which is...

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Fundraising Writing Tips From a TikTok and Twitter Meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

Instantly, I thought, "I've gotta have it."

I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....

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