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"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!"   ~Mike S., fundraiser from Texas

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Don't AI-ify your fundraising story notes! Jan 01, 2025

When AI polishes your stories, it erases what donors care about most. Here's what to do.

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9 ways you can nudge donors to act in your appeals... Aug 20, 2024

Close the gap between your donors reading an appeal and giving with these proven techniques....

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Your donors have a heart. Don't lose them with logic... Jun 18, 2024

Logic alone won't move hearts. Why emotional appeals inspire donors to give.

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The power of “holding hands” in your fundraising... Feb 19, 2023

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Brett here:

If (like me) you were around for Hands Across America in 1986...

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Make your fundraising offer the cliffhanger... Apr 15, 2022

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your...

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Thank you for the "mental real estate" Apr 15, 2022

You can find a lot of cool stuff tucked away in the nooks and crannies of a...

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The 1 Forrest Gump fundraising secret you need... Jan 04, 2022

       As a donor, I sometimes daydream about the charities I support...

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How to balance doom & gloom with happy & hopeful in your appeal... Sep 22, 2021

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam...

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Fundraising writing tips from a TikTok and Twitter meme? Sep 10, 2021

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

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