How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

My issue is that all the direct appeal trainings I’ve participated in say the best appeals talk about an immediate need and the more dire it is, the better.
That tenet goes against all of our...
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Fundraising Writing Tips From a TikTok and Twitter Meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

Instantly, I thought, "I've gotta have it."

I could imagine enveloping myself in this brightly colored, bell-sleeved tunic top. It reminded me of something familiar. Maybe I owned a similar top at one time....

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