"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!"Â Â Â ~Mike S., fundraiser from Texas
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This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you...Â
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Professor Russell James reveals the science behind legacy giving that works. We're all ears!
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Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....
When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...
Close the gap between your donors reading an appeal and giving with these proven techniques.
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Are you leading with logic in your fundraising appeals? Here's why that approach loses donors.
...I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraisin...
You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.
Fo...
    As a donor, I sometimes daydream about the charities I support and wonder what it would ...
I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writ...
As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
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I...
