
"Seriously, thanks for this newsletter. It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
SUBSCRIBEWhen AI polishes your stories, it erases what donors care about most. Here's what to do.
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Close the gap between your donors reading an appeal and giving with these proven techniques....
Logic alone won't move hearts. Why emotional appeals inspire donors to give.
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I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your...
You can find a lot of cool stuff tucked away in the nooks and crannies of a...
As a donor, I sometimes daydream about the charities I support...
I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam...
As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.
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