"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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The simple -ING verb technique that makes your fundraising stories feel like 'you are there'
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Lead your fundraising message with what YOUR reader can do, not what other donors have done.
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Learn Aristotle's 3 persuasion words--pathos, ethos, logos--for fundraising that really works.
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A simple shift in your writing will have a big impact on how your donors feel and respond...
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Learn when — and how — to strategically interrupt your fundraising stories for better results.
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Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....
With your appeals, you no doubt work hard to paint word pictures that bring to life your stor
...Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...
Did you ever have a homemade Halloween costume?
If you did, I bet you remember it well.
Homem...
Dropping things is bad, right?
Depends on what you're dropping.
Bad things to drop include: c...
"Don't put that in there!"
This is how Julie replied to my beloved first idea for a subject l...
I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraisin...
