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You can't get donors to FEEL it if you don't feel it first

"Don't put that in there!" 

This is how Julie replied to my beloved first idea for a subject line for this newsletter.

She deemed my idea "gross" and "not good."

She was right, of course. (As she usually is! ❤️)

Still, I can't resist telling you my bad idea anyway...

Skip over the ...

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Make your fundraising offer the cliffhanger (Star Wars fundraising)

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraising?

More on the why soon. But first...

(spoilers ahead... for those of you still avoiding Star Wars)

Consider the power of a good cliffhanger.

–Star Wars: The Empire Strikes...

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Thank you for the "mental real estate"

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

For example...

Before Steve Jobs and Steve Wozniak introduced the Apple Macintosh, computers did not offer multiple fonts. You got 1 font and 1 font only. (Don't like it? Too bad!)

Jobs came up...

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How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better.

That tenet goes against all our messaging, which is...

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Non-Obvious Fundraising Design Tips

There's something so special about crayons. The distinct smell.... that waxy feel… the memories of childhood creations that sometimes were displayed on the refrigerator door.

If you’re like me, a crayon was the first drawing tool put into your little pincer grasp when you were a...

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Writing a Fundraising Appeal? Do This First

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usually provides a full-page creative brief. Essentially, the brief is the plan for the project.

This time, though, I didn't get any such plan. The client's attention was focused on another important...

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How To Write an Opening Line for Your Fundraising Appeal

Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your first crush. Your first apartment. Your first day at a new job.

I'll never forget the first time I met each of my four children. The picture below is the first family photo taken after my husband and I...

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