How To Balance Doom & Gloom with Happy & Hopeful in Your Fundraising Appeal

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writes:

My issue is that all the direct appeal trainings I’ve participated in say the best appeals talk about an immediate need and the more dire it is, the better.
That tenet goes against all of our...
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Non-Obvious Fundraising Design Tips

There's something so special about crayons. The distinct smell.... that waxy feel… the memories of childhood creations that sometimes were displayed on the refrigerator door.

If you’re like me, a crayon was the first drawing tool put into your little pincer grasp when you were a...

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Writing a Fundraising Appeal? Do This First

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usually provides a full-page creative brief. Essentially, the brief is the plan for the project.

This time, though, I didn't get any such plan. The client's attention was focused on another important...

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How To Write an Opening Line for Your Fundraising Appeal

Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your first crush. Your first apartment. Your first day at a new job.

I'll never forget the first time I met each of my four children. The picture below is the first family photo taken after my husband and I...

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