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"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!"   ~Mike S., fundraiser from Texas

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Figuring the ask amount values on your donation page (VIDEO)

 

VIDEO VIEW TIME: 1 MINUTE, 16 SECONDS

 Fundraisers, are you unclear on how to set your sugg...

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Are you burying the ask in your fundraising appeals? (VIDEO)

 

VIDEO VIEW TIME: 1 MINUTE, 21 SECONDS

Fundraisers, are you burying the ask in your appeals?...

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The power of “holding hands” in your fundraising...

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Brett here:

If (like me) you were around for Hands Across America in 1986 ... I'm guess...

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How white space can help you frame your fundraising appeal...

With your appeals, you no doubt work hard to paint word pictures that bring to life your stor

...
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You should be an "ask dropper" ... (Part 2)

Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...

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"Homemade" fundraising as charming as Halloween costumes...

Did you ever have a homemade Halloween costume?

If you did, I bet you remember it well.

Homem...

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You should be an "ask dropper" ... (Part 1)

Dropping things is bad, right?

Depends on what you're dropping.

Bad things to drop include: c...

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How to make your fundraising "last words" echo...

Brett here:

I used to write "Daily Thoughts" – aka, me trying to be quotable from 2014 to 2021...

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You can't get donors to FEEL it if you don't feel it first...

"Don't put that in there!" 

This is how Julie replied to my beloved first idea for a subject l...

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Your next appeal: from interview to fundraising story...

Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by an America...

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Make your fundraising offer the cliffhanger...

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraisin...

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Thank you for the "mental real estate"

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

Fo...

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