"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you.
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Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....
Learn when — and how — to strategically interrupt your fundraising stories for better results.
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The world's changing fast. Here's why tapping into nostalgia could boost your future donations....
When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...
Real-life examples from my mailbox show how small changes can make your appeals shine bright.✨✨...
One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...
Should you mention a big donation in your next fundraising appeal? The answer may surprise you....
Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....
Close the gap between your donors reading an appeal and giving with these proven techniques.
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Want donors to feel the problem and take action? Stop writing articles. Start setting scenes in...
Are you leading with logic in your fundraising appeals? Here's why that approach loses donors.
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