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How to balance doom & gloom with happy & hopeful in your appeal...

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writ...

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How to write an impact story to donors [Template]

My son Mickey was reading a heartbreaking book for his high school English class. The Other Sid...

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How to self-edit your fundraising writing...

Some things just go better together...

... peanut butter and jelly
... Scooby-Doo and Shaggy
......

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Fundraising writing tips from a TikTok and Twitter meme?

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

✨👚✨

I...

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Non-obvious fundraising design tips...

There's something so special about crayons. The distinct smell.... that waxy feel… the memories...

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7 Boring ways to transform your fundraising

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to s...

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Writing a fundraising appeal? Do this first...

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usu...

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How to write an opening line for your fundraising appeal

​Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your firs...

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     Heartable Fundraising Writing Book

    This free book is a practical guide with examples to help you transform your donor comms. We share insights to help you reach your fundraising goals by learning how and why to make your fundraising writing more heartable.❤️