"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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The simple -ING verb technique that makes your fundraising stories feel like 'you are there'
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Lead your fundraising message with what YOUR reader can do, not what other donors have done.
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Learn Aristotle's 3 persuasion words--pathos, ethos, logos--for fundraising that really works.
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A simple shift in your writing will have a big impact on how your donors feel and respond...
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Multiple reviewers can dilute your fundraising message until it sounds exactly like AI copy.
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This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you...
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Professor Russell James reveals the science behind legacy giving that works. We're all ears!
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A poster from the 1800s show why knowing donors isn't enough. Learn to write with genuine care....
Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....
In 2024, Brett called an AI backlash early. Now he's doubling down with evidence it's imminent....
Learn when — and how — to strategically interrupt your fundraising stories for better results.
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Keep your eyes open for story moments that can create powerful, unexpected emotions in donors.
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