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Is your donor newsletter leaving love — and money — on the table?

A good donor newsletter makes donors feel their impact so strongly they may want to give again!...

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SIM ONE: an unforgettable true love and fundraising story

SIM ONE, A raw, unforgettable love story by Tom Ahern that redefines life, loss and living bold...

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You don't need to scramble for your fundraising stories (there's a better way)

Do you only search for stories when deadlines hit? Create a year-round story collecting system....

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What organ donations can teach us about bequest fundraising

Why donors hesitate with legacy gifts, and what organ donation research shows to make it easier...

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Please don't "over spice" your fundraising stories

Do you want donors to feel your story? Learn when to add story details... and when to hold back...

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Nostalgia will be big in 2025 (in your fundraising too?)

The world's changing fast. Here's why tapping into nostalgia could boost your future donations....

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Don't AI-ify your fundraising story notes!

When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...

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Do you follow Jeff Brooks' 10 Commandments of Fundraising?

These timeless principles of fundraising don't cost a penny. But they could help you raise more...

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Make your fundraising sparkle: 5 examples for you

Real-life examples from my mailbox show how small changes can make your appeals shine bright....

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Thinking of sending a fundraising letter from 2 people?

One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...

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Major gift dilemma: Acknowledge it in your next appeal?

Should you mention a big donation in your next fundraising appeal? The answer may surprise you....

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Jeff Brooks: "Keep asking recent donors" (VIDEO)

Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....

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