In your donor appeals, your endings are so important! 

A misplaced story ending means your app...

       As a donor, I sometimes daydream about the charities I support and wonder what it would ...

Your name is important to you. It's true, isn't it?

Even if you are in a room with many people...

Need a little inspiration as you approach the busiest fundraising season of the year?

I got yo...

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writ...

My son Mickey was reading a heartbreaking book for his high school English class. The Other Sid...

Some things just go better together...

... peanut butter and jelly
... Scooby-Doo and Shaggy
......

As I was walking by the women's clothing department at Kohl's, I saw a thing of beauty.

✨👚✨

I...

There's something so special about crayons. The distinct smell.... that waxy feel… the memories...

Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to s...

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usu...

​Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your firs...