"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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"Don't put that in there!"
This is how Julie replied to my beloved first idea for a subject l...
Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by an America...
I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraisin...
You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.
Fo...
In a way, subject lines are a microcosm of fundraising.
Writing them can be maddening, myster...
In your donor appeals, your endings are so important!
A misplaced story ending means your app...
As a donor, I sometimes daydream about the charities I support and wonder what it would ...
Your name is important to you. It's true, isn't it?
Even if you are in a room with many people...
Need a little inspiration as you approach the busiest fundraising season of the year?
I got yo...
I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writ...
My son Mickey was reading a heartbreaking book for his high school English class. The Other Sid...
Some things just go better together...
... peanut butter and jelly
... Scooby-Doo and Shaggy
......
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