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Donor Newsletter Pack

Channel: Direct Mail

Audience: Donors of Serving Seniors

About: We wrote and designed this direct mail newsletter pack to show donors the incredible impact they are having to help seniors in San Diego who are facing hunger. The pack includes a 4-page newsletter filled with stories of triumph, an outer envelope, a cover letter, a donation reply form, and a reply envelope.

The sample below is the pack that was sent to members of their Full Plate Club, Serving Seniors' monthly giving program. The reply form shows each of these special donors what their current monthly gift is ... and kindly asks them to consider upgrading their monthly commitment.

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