We wrote and designed this Year-End Appeal to help Anchorage Museum donors reconnect with the magic of childhood discovery.  Centered around the enthusiastic words of an 8-year-old visitor —"It’s Supercalifragilisticexpialidocious!" — the letter contrasts the tangible wonder of the museum with today's screen-filled world .  The copy illustrates how donor impact provides critical science education and field trips for Alaska students .  A matching gift challenge created urgency to drive response before the December 31 deadline . The direct mail pack included a four-page letter, reply form, and outer envelope.
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