6 Ways to Make Your Newsletter Donor-Relevant
Too many newsletters bury the donor. Here are 6 ways to make your newsletter donor-relevant.
Happy New Year!
Peak asking season is in the rearview...
...and your donors need a breather.
Nothing "breathes" quite like impact!
A donor newsletter is a wonderful way to share your gratitude for the impact your donors make. But too many nonprofit newsletters "bury" the donor. 😑
They focus on all the wonderful things the organization has done, while leaving the donor out of the story.
Just this morning I read a print newsletter that didn’t mention the donor until the very, very, very end… when it asked the donor to make a legacy gift. 🤦
As Tom Ahern — and others, possibly? — have said, "Don’t we we we all over yourself."
Instead, take a cue from these...
6 Ways to Make Your Newsletter Donor-Relevant
Here's a little "fundraising picture book" I created from some of the donor stewardship work Brett and I have done for our clients over the past months.
Maybe file a few mental notes and/or save one or more of examples for your swipe file? Then you can pluck inspiration like a daisy 🌼 as the need arises...
Your donors helped make the magic happen. Make sure your newsletter tells them so. 💛 With 6 spots to feature your donor, you have six chances to remind them: You made this possible. So stop "we-we-we-ing" all over your newsletter and start "you-you-you-ing" instead. When your donors see themselves in the story, they'll want to keep it going.
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