We wrote and designed this Year-End Appeal to mobilize Change the Air Foundation donors in the fight for safer indoor air. The letter tells the heart-wrenching story of baby Kamdyn, who suffered permanent brain damage due to toxic mold in military housing. By highlighting the regulatory gaps that allow landlords to ignore these dangers, the copy channels donor outrage into advocacy action. A matching gift challenge drove urgency to support legislative change before the December 31 deadline. The direct mail pack included a compelling four-page letter, a reply device, and an outer envelope.
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