Channels: Direct mail and email
 We wrote this fundraising survey for Forest & Bird, a leading conservation organization in New Zealand.Â
A supporter connection survey aims to do a few important things:
- Uncover millions of dollars' worth of legacy, monthly, and major gifts
- Improve an organization's ability to communicate with each donor
- Help lapsed and non-donors feel connected and make a gift
This survey reached revenue goals, too, including raising $110,000 in matching funds for their year-end appeal... beating their target by 10%. (The matching offer year-end appeal — which we wrote as well — raised an additional $300,000!)
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