Appeal Letter
Channel: Direct Mail
Audience: Friends of the Blue Hills donors and members
About: We wrote and designed this matching-funds appeal with an intriguing story: the 7,000-acre park's #1 Bone-fide Super Sniffer, Betty Boop. Betty is a German Shepherd who resides with her beloved human Jen. Together they search for dog poop along the trails and record the locations. Supporters find out about "citizen science" and are asked to help keep the trails clean and safe for everyone — and protect the Blue Hills' delicate ecosystem.
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