Appeal Letter Pack
Channel: Direct Mail
Audience: Donors of Idaho Youth Ranch
About: We wrote this year-end appeal to illustrate the need for support for hurting Idaho kids by telling the story of a teen girl living with childhood trauma. Donors are told, “Sometimes life turns on a moment. This could be your moment.”
"I'm buried alive with thanking all the donors who are coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we’ve had. Our response rates and average gift rates were up and we learned some great execution pieces to help us next year! Thank you so much!”
~ Whitney Springston, Marketing Director, Idaho Youth Ranch
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