We wrote and designed this Case for Support to launch MEDA's ambitious "New Horizons" capital campaign.  Moving beyond traditional charity narratives, the copy positions entrepreneurship as the sustainable antidote to global poverty. The case articulates MEDA’s proprietary "Program Plus" model, a systems-based approach with a goal to create 1 million jobs by 2030. To secure major gifts, the piece highlights a 20:1 financial leverage on donations and features the success story of Hadija, a Tanzanian avocado entrepreneur.
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