We wrote and designed this Donor Newsletter to show Serving Seniors supporters exactly how their generosity transforms the lives of San Diego seniors. The issue centers on the story of Colita, a senior who secured a permanent Serving Seniors' apartment after surviving 15 years of homelessness. To deepen donor trust during a leadership transition, we also featured a personal Q&A with the organization’s new CEO.

The direct mail pack included a personalized cover letter, a four-page newsletter, a reply form, and a reply envelope. The sample here is the version sent to the monthly giving segment (the Full Plate Club). For these loyal donors, the copy focuses on deep stewardship, validating their steady support.

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