Appeal Letter Pack
Channel: Direct Mail
Audience: Tōtara Hospice donors
About: This appeal shares the touching story of Jamie, a young patient at Tōtara Hospice in New Zealand, highlighting the transformative power of compassionate end-of-life care. Readers are invited to make a donation, doubled by matching funds, to help provide vital support to patients and families facing terminal illness — ensuring they receive the dignity, comfort, and care they need during life's most difficult moments.
Pack Includes: 4-page letter, photo card with matching offer, full-page reply form, reply envelope (not shown), and outer envelope.
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