"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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The simple -ING verb technique that makes your fundraising stories feel like 'you are there'
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Lead your fundraising message with what YOUR reader can do, not what other donors have done.
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Learn Aristotle's 3 persuasion words--pathos, ethos, logos--for fundraising that really works.
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A simple shift in your writing will have a big impact on how your donors feel and respond...
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Multiple reviewers can dilute your fundraising message until it sounds exactly like AI copy.
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This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you...
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Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....
Learn when — and how — to strategically interrupt your fundraising stories for better results.
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The world's changing fast. Here's why tapping into nostalgia could boost your future donations....
When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...
Real-life examples from my mailbox show how small changes can make your appeals shine bright.✨✨...
One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...
