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Top 9 Fundraising Writing Tips of 2025

Is your fundraising worth the time? Check out these 9 tips to help your donor comms stand out.

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Donors Share Their AI Fundraising Fears and Doubts

Survey: AI in appeals raises donor concerns. Donors want transparency, choice, and control.

 

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Develop your appeal letter's "prime real estate"

First, shape your letter’s prime real estate ((the spots donors see)) then finish the rest.

 

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Are you forgetting the ING in your fundraising writing?

The simple -ING verb technique that makes your fundraising stories feel like 'you are there'

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Is your "Johnson Box" talking to the wrong person?

 Lead your fundraising message with what YOUR reader can do, not what other donors have done.

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3 words for your fundraising dictionary

Learn Aristotle's 3 persuasion words--pathos, ethos, logos--for fundraising that really works.

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Lead with heart in your fundraising writing

A simple shift in your writing will have a big impact on how your donors feel and respond...

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Are you falling into "the AI trap"? (Please no!)

Multiple reviewers can dilute your fundraising message until it sounds exactly like AI copy.

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7 fundraising appeal writing essentials and 5 what-ifs

This is off the wall! Brett shares his go-to fundraising appeal writing checklist with you... 

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1 thing we all share đŸ«¶

Grounding your appeal in emotions we are all familiar with transforms your fundraising writing....

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Fundraisers should— MOO, interrupting cow! 🐼

Learn when — and how — to strategically interrupt your fundraising stories for better results.

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Nostalgia will be big in 2025 (in your fundraising too?)

The world's changing fast. Here's why tapping into nostalgia could boost your future donations....

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The Fundraising Writing Newsletter 

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Keep up to date. We'll bring you the latest tips, resources, strategies, and insights. There's always more to explore in the world of fundraising writing.

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     Heartable Fundraising Writing Book

    This free book is a practical guide with examples to help you transform your donor comms. We share insights to help you reach your fundraising goals by learning how and why to make your fundraising writing more heartable.❀Â