"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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Learn when — and how — to strategically interrupt your fundraising stories for better results.
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Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....
With your appeals, you no doubt work hard to paint word pictures that bring to life your stor
...Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...
Did you ever have a homemade Halloween costume?
If you did, I bet you remember it well.
Homem...
Dropping things is bad, right?
Depends on what you're dropping.
Bad things to drop include: c...
"Don't put that in there!"
This is how Julie replied to my beloved first idea for a subject l...
I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraisin...
You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.
Fo...
I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writ...
There's something so special about crayons. The distinct smell.... that waxy feel… the memories...
Last summer, I was given a project to write a content piece. The wonderful nonprofit client usu...
