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Major gift dilemma: Acknowledge it in your next appeal?

Should you mention a big donation in your next fundraising appeal? The answer may surprise you....

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Jeff Brooks: "Keep asking recent donors" (VIDEO)

Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....

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9 ways you can nudge donors in your appeal to make a gift

Close the gap between your donors reading an appeal and giving with these proven techniques.

 ...

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Fundraising stories: You're writing a scene, not an article

Want donors to feel the problem and take action? Stop writing articles. Start setting scenes in...

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Your donors have a heart. Don't lose them with logic...

Are you leading with logic in your fundraising appeals? Here's why that approach loses donors.

...
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Figuring the ask amount values on your donation page (VIDEO)

 

VIDEO VIEW TIME: 1 MINUTE, 16 SECONDS

 Fundraisers, are you unclear on how to set your sugg...

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Are you burying the ask in your fundraising appeals? (VIDEO)

 

VIDEO VIEW TIME: 1 MINUTE, 21 SECONDS

Fundraisers, are you burying the ask in your appeals?...

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The power of “holding hands” in your fundraising...

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Brett here:

If (like me) you were around for Hands Across America in 1986 ... I'm guess...

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How white space can help you frame your fundraising appeal...

With your appeals, you no doubt work hard to paint word pictures that bring to life your stor

...
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You should be an "ask dropper" ... (Part 2)

Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...

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"Homemade" fundraising as charming as Halloween costumes...

Did you ever have a homemade Halloween costume?

If you did, I bet you remember it well.

Homem...

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You should be an "ask dropper" ... (Part 1)

Dropping things is bad, right?

Depends on what you're dropping.

Bad things to drop include: c...

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