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Nostalgia will be big in 2025 (in your fundraising too?)

The world's changing fast. Here's why tapping into nostalgia could boost your future donations....

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Don't AI-ify your fundraising story notes!

When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...

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Make your fundraising sparkle: 5 examples for you

Real-life examples from my mailbox show how small changes can make your appeals shine bright....

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Thinking of sending a fundraising letter from 2 people?

One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...

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Major gift dilemma: Acknowledge it in your next appeal?

Should you mention a big donation in your next fundraising appeal? The answer may surprise you....

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Jeff Brooks: "Keep asking recent donors" (VIDEO)

Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....

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9 ways you can nudge donors in your appeal to make a gift

Close the gap between your donors reading an appeal and giving with these proven techniques.

 ...

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Fundraising stories: You're writing a scene, not an article

Want donors to feel the problem and take action? Stop writing articles. Start setting scenes in...

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Your donors have a heart. Don't lose them with logic...

Are you leading with logic in your fundraising appeals? Here's why that approach loses donors.

...
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Figuring the ask amount values on your donation page (VIDEO)

 

VIDEO VIEW TIME: 1 MINUTE, 16 SECONDS

 Fundraisers, are you unclear on how to set your sugg...

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Are you burying the ask in your fundraising appeals? (VIDEO)

 

VIDEO VIEW TIME: 1 MINUTE, 21 SECONDS

Fundraisers, are you burying the ask in your appeals?...

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The power of “holding hands” in your fundraising...

* * *

Brett here:

If (like me) you were around for Hands Across America in 1986 ... I'm guess...

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     Heartable Fundraising Writing Book

    This free book is a practical guide with examples to help you transform your donor comms. We share insights to help you reach your fundraising goals by learning how and why to make your fundraising writing more heartable.❤️