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Nostalgia will be big in 2025 (in your fundraising too?)

The world's changing fast. Here's why tapping into nostalgia could boost your future donations....

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Don't AI-ify your fundraising story notes!

When AI polishes your stories, it erases what donors care about most: specifics. Here's what to...

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Do you follow Jeff Brooks' 10 Commandments of Fundraising?

These timeless principles of fundraising don't cost a penny. But they could help you raise more...

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Make your fundraising sparkle: 5 examples for you

Real-life examples from my mailbox show how small changes can make your appeals shine bright....

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Thinking of sending a fundraising letter from 2 people?

One voice speaks louder than 2. This Q&A shows how to handle multi-signature appeals graceful...

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Major gift dilemma: Acknowledge it in your next appeal?

Should you mention a big donation in your next fundraising appeal? The answer may surprise you....

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Jeff Brooks: "Keep asking recent donors" (VIDEO)

Should you exclude donors who just gave from your next appeal? Jeff Brooks says absolutely not....

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9 ways you can nudge donors in your appeal to make a gift

Close the gap between your donors reading an appeal and giving with these proven techniques.

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Fundraising stories: You're writing a scene, not an article

Want donors to feel the problem and take action? Stop writing articles. Start setting scenes in...

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Your donors have a heart. Don't lose them with logic...

Are you leading with logic in your fundraising appeals? Here's why that approach loses donors.

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Fundraising impact: AI backlash soon?

Your donors may soon care deeply about your AI use. Here's why and what you can do right now.

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5 Tips for impactful fundraising interviews (VIDEO)

Watch this short video by Julie for 5 tips for interviewing people for your fundraising stories...

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