Brett here:

I used to write "Daily Thoughts" – aka, me trying to be quotable from 2014 to 2021...

Isn't it weird that we all have bones?

Even as a kid, you know they're in you, under your skin...

"Don't put that in there!" 

This is how Julie replied to my beloved first idea for a subject l...

Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by an America...

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraisin...

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

Fo...

 In a way, subject lines are a microcosm of fundraising.

Writing them can be maddening, myster...

In your donor appeals, your endings are so important! 

A misplaced story ending means your app...

       As a donor, I sometimes daydream about the charities I support and wonder what it would ...

Your name is important to you. It's true, isn't it?

Even if you are in a room with many people...

Need a little inspiration as you approach the busiest fundraising season of the year?

I got yo...

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writ...