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You can't get donors to FEEL it if you don't feel it first...

"Don't put that in there!" 

This is how Julie replied to my beloved first idea for a subject l...

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Make your fundraising offer the cliffhanger...

I love a good cliffhanger – don't you?

Question: are you using cliffhangers in your fundraisin...

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Thank you for the "mental real estate"

You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.

Fo...

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How to balance doom & gloom with happy & hopeful in your appeal...

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writ...

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Non-obvious fundraising design tips...

There's something so special about crayons. The distinct smell.... that waxy feel… the memories...

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Writing a fundraising appeal? Do this first...

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usu...

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How to write an opening line for your fundraising appeal

​Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your firs...

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     Heartable Fundraising Writing Book

    This free book is a practical guide with examples to help you transform your donor comms. We share insights to help you reach your fundraising goals by learning how and why to make your fundraising writing more heartable.❤️