"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!"Â Â Â ~Mike S., fundraiser from Texas
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Make your fundraising offer the cliffhanger...
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I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraisin...
Thank you for the "mental real estate"
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You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.
Fo...
How to balance doom & gloom with happy & hopeful in your appeal...
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I received an important appeal-writing question from newsletter subscriber Miriam.
Miriam writ...
Non-obvious fundraising design tips...
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There's something so special about crayons. The distinct smell.... that waxy feel… the memories...
Writing a fundraising appeal? Do this first...
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Last summer, I was given a project to write a content piece. The wonderful nonprofit client usu...
How to write an opening line for your fundraising appeal
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​Beginnings are so memorable.
You can probably remember a bunch of "firsts" clearly. Your firs...
